Covers Sell

Covers Sell

Let the Games Begin!

Posted by Scott On May - 23 - 2012

“Let the games begin!” That’s what Tina Brown, Editor of Newsweek said, in response to the Time Magazine cover featuring the breast-feeding yummy mummy. Early sales data clearly shows that this amped up cover has done its job, to sell copies. Same goes for the Newsweek cover calling President Obama the First gay President.

It was also pointed out, by the editor of New York, that for magazines that have a large percentage of their rate base covered off by subscription penetration, the cover serves another role, to simply generate buzz and excitement on TV, radio, and on social networking platforms.

Here’s a few examples of some covers that wags and whits have generated that are making the rounds, making fun of the shameless tactics used to market magazines and to market politicans, and control the game of spin.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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