Covers Sell

Covers Sell

Terp Sauce

Posted by Scott On July - 9 - 2020ADD COMMENTS

The Sep/Oct 2020 issue of Maximum Yield Cannabis is set to hit newsstands on August 2nd.

Art Director Dionne Hurd has created another electrifying cover that is impossible to ignore.

This Canadian gem, published out of BC, has quickly become a top seller in the category, and is also available at Barnes & Noble and Books A Million in the USA.

The publication is distributed by Disticor.




Carve Spoons

Posted by Scott On July - 8 - 2020ADD COMMENTS

The Aug/Sep issue of Canadian Woodworking is set to hit newsstands on July 20th.

Art Director Johnathan Cresswell-Jones has created another “hard-to-miss” cover.

  • The sky bar is extremely lively with 4 compelling hooks
  • The central image and main sell line work in tandem
  • And the texture of the cover is executed beautifully

Canadian Woodworking is on an amazing roll, the best I’ve ever seen, with 21 of their past 27 covers outselling the previous year’s issue!

  • 2016 sales up 49% (5 of 6 up)
  • 2017 sales up 21%  (5 of 6 up)
  • 2018 sales up 39% (5 of 6 up)
  • 2019 sales up 17%  (4 of 6 up)
  • 2020 sales up 10% (2 of 3 up after 3 issues)

Kitchen + Baths SIP 2020

Posted by Scott On July - 8 - 2020ADD COMMENTS

The 2020 Kitchen + Baths SIP from Canadian House & Home is on newsstands now.

This gorgeous cover strikes all the right notes.

  • Bold type treatment for the Logo
  • Crisp white background
  • Good use of color to draw attention to features
  • Use of numbers to quantify value proposition

Look for this one to sell!






Cottage Life Up Big in 2020

Posted by Scott On June - 25 - 2020ADD COMMENTS

Cottage Life magazine, a Canadian gem, is off to a sizzling start with their first issue of 2020 (All Hale the Eh Frame).  Sales were up 2,326 copies or 43% from last year’s issue in this time slot (The Warmest Season).  Since 2016 this winter time slot has been their top producing slot.

Cottage Life had a down year in 2019, with sales dropping 24% overall, with just 2 of 6 issues posting gains.  But the biggest contributor to the decline was the first issue, which was down 47% from the previous year, effectively dragging the averages down with it.

When you compare the 2019 Winter cover against the 2020 Winter cover you can see that while both featured A Frame Cottages, the 2019 edition was rather bleak, while the 2020 version was fun, playful, bright and active, with a warm yellow logo and sell lines, plus a much bolder type treatment.  What a great way to start off the new year!


2021 Harrowsmith Almanac New Look

Posted by Scott On June - 24 - 2020ADD COMMENTS

The 2021 edition of the Harrowsmith Almanac is sporting a new look.

Art Director Meredith MacKinley created an instant classic with this retro/mod cover.

You can see some of the past renditions below.

Handmade Birthday Cards

Posted by Scott On June - 17 - 2020ADD COMMENTS

The Summer 2020 issue of Creative Scrapbooker went on sale June 1st.

This amazing Canadian gem is always 144 pages thick plus covers, perfect bound, and printed on luxurious cover and inter stock.

The magazine retails for $12.99.

Creative Scrapbooker is also available in the USA at Barnes & Noble, Books A Million, JoeAnne’s and Michael’s.

Finding the Terror

Posted by Scott On June - 10 - 2020ADD COMMENTS

The Aug/Sep 2020 issue of Canada’s History will be one to watch.

Rule:2   Subject Matter Matters

This is a topic that has shown strong sales at Canadian Geographic.

Art Director James Gillespie has created a classic, compelling, and quite moody cover, with a bold type treatment, and very clean and uncluttered feel.

Look for this one to sell!


The Covid Curve

Posted by Scott On May - 22 - 2020ADD COMMENTS


This snap shot graph shows Canadian newsstand sales over the past 13 weeks for some of Canada’s top retailers or magazines.

(Wal Mart, Loblaws, Shoppers Drug Mart, Save-On Foods, and London Drugs).

It clearly shows the roller-coaster ride that magazines have been on since Covid-19 became our new reality.

The good news is that in we now see that all the major chains–with the exception of Loblaws– is showing magazine sales above levels we were at as an industry before the Covid crisis.

Plus, it was announced this week that Chapters/Indigo stores will be re-opening next week.



Posted by Scott On May - 22 - 2020ADD COMMENTS

The Jul/Aug issue of the Legion is set to hit newsstands on June 29th, 2020.

This haunting yet beautiful cover will be hard to ignore.

The Legion had a fabulous year in 2019, with 5 of 6 covers beating prior year’s sale.  Overall, newsstand sales were up 24%.

Plus 3 covers were Record Breakers.  The May/Jun issue was the All Time Best Seller, and the Sep/Oct and Nov/Dec were Record Breakers for their respective time slots.



Posted by Scott On April - 3 - 2020ADD COMMENTS

The Legion magazine is coming out with their second of four SIP’s this year on May 4th, 2020.  This issue pays tribute to Canada’s efforts to liberate the Netherlands.

It will retail for $14,95.

Look for promotions at Loblaws, Shoppers Drug Mart and Wal Mart.



About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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