Covers Sell

Covers Sell

Erosion of Democracy

Posted by Scott On June - 14 - 2022ADD COMMENTS

The current cover of Sports Illustrated is generating chatter because of a case that is before the Supreme Court in the USA.

“The sports magazine promoted an article on its Twitter account penned by Greg Bishop that discussed the case involving high school football coach Joe Kennedy’s right to pray on the field after a game. Although the case has yet to be ruled on, Sports Illustrated warned that a ruling in favor of Kennedy would be “an erosion of a bedrock of American democracy.”

“SCOTUS will soon rule on the case of a public school football coach who wants to pray on-field after games. @GregBishopSI on Joe Kennedy, the machine backing him and the expected result: a win for Kennedy and an erosion of a bedrock of American democracy,” the post read.

It will be interesting to see if this cover sells…as controversial covers generally generates free promotion and therefore interest.  It will also be interesting to see how the court rules and if democracy is indeed “eroded” if the outcome swings one way or the other.


Summer Harrowsmith

Posted by Scott On June - 1 - 2022ADD COMMENTS

The Summer 2022 issue of Harrowsmith hits newsstands this week.  This is our debut of a Summer edition on newsstands!

Sales for this classic Canadian gem continue to be strong.

  • Spring 2020…49% sell-thru
  • Spring 2021…43% sell-thru
  • Winter 2021…46% sell-thru
  • Spring 2022…46% sell-thru

This magazine delivers quality content and has a very loyal following!


Split Cover for Canada’s History

Posted by Scott On April - 19 - 2022ADD COMMENTS

The Jun/Jul issue of Canada’s History is going to have two covers.  The Ireland cover for the East, the Beer cover for the West.

Canada’s History has had success in the past with this tactic.  And given that Art Director James Gillespie came up with two fantastic covers, we just had to use them both.

They go on sale May 24th, 2022.

War of 1812

Posted by Scott On April - 6 - 2022ADD COMMENTS

The Legion‘s second SIP of 2022 is now set to go to the printer.

Art Director Jason Duprau and the team at Legion have created another winner!

Unlike other magazines, the Legion performs well with illustrated cover images.


Platinum Jubilee

Posted by Scott On March - 30 - 2022ADD COMMENTS

The May/Jun issue of Canadian Geographic will feature a black & white photo of the Queen. It’s an image taken by Bryan Adams. Art Director Javier Frutos has created a keep-sake-worthy cover that is sure to sell. It goes on sale April 25th, 2022. Look for promotions at:

  • BC Ferry
  • Chapters
  • Loblaws
  • London Drugs
  • Presse Commerce
  • Safeway/Sobeys
  • Shoppers Drug Mart
  • Wal Mart

Trends Up

Posted by Scott On March - 23 - 2022ADD COMMENTS

The Jan/Feb 2022 issue of Canadian House & Home is a big time winner!

This year’s annual Trends issue is the best-selling cover in this time slot in 8 years.

This issue has sold over 40,000 copies at a 57% sell-thru!

Great covers do Sell.


Trail Special 2022

Posted by Scott On March - 22 - 2022ADD COMMENTS

The 2022 Canadian Running Trail Special goes on sale this week, and it’s a good one.

  • Warm Colors
  • Lots of Hooks
  • New $7.99 cover Price


Kids SIP

Posted by Scott On March - 9 - 2022ADD COMMENTS

The 2022 Canadian Geographic Kids SIP goes on sale March 28th, 2022.

Another ultra cute cover from the team at Canadian Geo.   The magazine retails for $12.95.

Last year’s edition sold 4,259 copies at a 28% sell-thru.

Look for promos at Wal Mart, Shoppers, an Presse Commerce.

Spring Fishing

Posted by Scott On March - 3 - 2022ADD COMMENTS

The Spring 2022 issue of Fly Fusion hits newsstands this week.

This powerful cover will be hard to miss on stands.

Truly an amazing shot that anglers simply won’t be able to resist.


French Only SIP

Posted by Scott On February - 24 - 2022ADD COMMENTS

Canada’s History has just released a French only special edition.

Art Director James Gillespie has created another eye-popper!


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!