Covers Sell

Covers Sell

Spring 2020 Prairies North

Posted by Scott On February - 11 - 2020ADD COMMENTS

The Spring 2020 issue of Prairies North is set to hit newsstands on March 2nd, 2020.

The cover story tips readers off to hidden gems in Saskatchewan.  It’s the first time the magazine has featured a special restaurant experience on the cover.

Nine of their past twelve issues have posted gains.

Look for this one to sell!

In Style Down 13% in Canada in 2019

Posted by Scott On January - 31 - 2020ADD COMMENTS

In Style magazine has posted a 13% decline in newsstand sales in Canada for 2019. It’s better then the two prior years when sales were down 16% in 2018 and 22% in 2017.   In 2019, 4 of 12 issues posted gains.

Their best-selling issue of the year, the September 2019 issue, sold 30,355 copies at 39% efficiency, but that is down 14,473 or 32% from last year’s results in this time slot.

The November 2019 issue was down 21% this year and was the second-to-worst performer of the year.  They tried removing all cover lines except a small patch down in the far right hand corner (the cover real estate I refer to as Baltic Avenue). Total flop.

The December issue is posting a gain of 11% from prior year, and is the 3rd best performer of the year.  A clearly classic cover.

350th Anniversary of HBC

Posted by Scott On January - 30 - 2020ADD COMMENTS

The Apr/May 2020 issue of Canada’s History is set to hit newsstands on March 23rd.

This issue celebrates the awe-inspiring 350th Anniversary of the Hudson Bay Company.

Art Director James Gillespie has created an iconic cover.

Clean and uncluttered.  Bold banner treatment of main sell lines  And a winning color combo.

 

 

Revolution for Canadian Running

Posted by Scott On January - 28 - 2020ADD COMMENTS

The Mar/Apr 2020 issue of Canadian Running is set to hit newsstands Feb 24th, 2020.

This cover is one of the more “radical” type treatments I’ve seen in quite some time.

The black textured backdrop works overtime to help make the running shoes leap off the cover.

The warm vibrant yellow logo and green type treatment light it up.

In 2019 Canadian Running outsold it’s primary American competitor by over 100%.

Nostalgia Cover Rocks for Cottage Life

Posted by Scott On January - 23 - 2020ADD COMMENTS

The Aug/Sep 2019 issue of Cottage Life (on sale July 15th) was a winner…their best-selling cover of the year.  This cover was, in my view, the most non-traditional cover they’ve done in years, with a very unique nostalgic twist.  Subject Matter Matters, but this design was spot on brilliant.

This issue out sold the average of the other five issues by nearly 35%!

 

Annual FORECAST Issue

Posted by Scott On December - 20 - 2019ADD COMMENTS

The Jan/Feb 2020 issue of Canadian Real Estate Wealth is on sale now.

This time slot, and this annual issue, always produces our best sales performance.

Art Directors Alicia Chin, and her design team led by Marla M0relos, have created an impossible-to miss cover. Look for promotions at Shoppers Drug Mart and Loblaws.

Greta

Posted by Scott On December - 13 - 2019ADD COMMENTS

Time magazine has declared Greta Thunberg the 2019 Person of the Year.

The cover is getting tons of free media, as Trump reacts and triggers outrage.

“So ridiculous,” Trump said on Twitter. “Greta must work on her Anger Management problem, then go to a good old fashioned movie with a friend! Chill Greta, Chill!”

Earlier in September, when the sixteen year old slammed everyone at the United Nations with her famous “How Dare You!” speech, Trump had this to say: “She seems like a very happy young girl looking forward to a bright and wonderful future,” Trump wrote. “‘So nice to see!”

This cover is sure to be a winner!

Comfort Food

Posted by Scott On December - 9 - 2019ADD COMMENTS

The Winter 2020 issue of Harrowsmith is now on newsstands, just in time for the Christmas rush.  In addition to their annual Almanac, Harrowsmith publishes a regular-sized magazine in both Winter and Spring.

This classic Canadian brand continues to sell amazingly well!

The Winter 2017 (launch issue) sold 8,983 copies.  The Winter 2018 issue sold 9,652 copies, up 7.5%.

Windsor Chair

Posted by Scott On December - 5 - 2019ADD COMMENTS

The Feb/Mar 2020 issue of Canadian Woodworking is set to hit newsstands on Jan 20th, 2020.

Art Director Jonathan Cresswell-Jones has created another hard-working cover.

Canadian Woodworking continues it’s incredible upward sales growth trajectory.

  • Sales for 2019 are up 20%.  Plus 3 of 6 issues are Record Breakers for their time slots.
  • Sales for 2018 were up 39%.
  • Sales for 2017 were up 21%.
  • Sales for 2016 were up 49%.
  • Sales for 2015 were up 12%

Blitz

Posted by Scott On November - 28 - 2019ADD COMMENTS

The Jan/Feb 2020 issue of the Legion is a beauty.  It’s set to go on sale Dec 30th, 2019.

This cover is a great example of how a black and white photograph can work brilliantly.  The hot yellow helps warm things up.  And the bold type treatment and “less-is-more” approach really makes it pop.

The emotion in this cover is strongly conveyed.

This is an instant timeless classic.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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