Covers Sell

Covers Sell

Legion Video Nominated

Posted by Scott On October - 4 - 2019ADD COMMENTS

The Legion magazine is proud to announce that it has been nominated as a finalist in the Canadian Online Publishing Awards for its Battle of the Atlantic video.  The Press Release says:

Canvet Publications Ltd. has been named a finalist in the 2019 Canadian Online Publishing Awards for Best Video Content for the Military Moments video Battle of the Atlantic narrated by Alan Doyle.

The video—narrated by Canadian musician and artist Alan Doyle of Great Big Sea—takes us back to Sept. 3, 1939, when a German U-boat torpedoed the ocean liner SS Athenia just hours after Britain had declared war on Germany. The Battle of the Atlantic was Canada’s longest campaign of the Second World War.

Other finalists in this category include Huffington Post Canada, Huffington Post Quebec, Canada’s History Magazine and Hakai Magazine. The 2019 Canadian Online Publishing Awards take place in Toronto in November.

 

 

Riel’s Rebellion Rocks It

Posted by Scott On October - 2 - 2019ADD COMMENTS

The Oct/Nov issue of Canada’s History will be hard to miss on Canada’s newsstands.

Art Director James Gillespie has created a radiantly golden warm cover, that went on sale Sep 23rd.

Here’s what James had to say about the cover:

“We wanted to go with a bold cover color to contrast the Black and white photo. We added a bit of antique texture to complement the age of the photo which had a fair amount of visual noise due to the age and quality of the photo. It was important to have Riel’s portrait be large enough to be placed over the masthead but still be able to maintain the masthead’s legibility. We chose to use a bold stacked type that gave prominence to Riel’s name. The process ended up yielding a strong cover.”

Block Planes Rock

Posted by Scott On September - 12 - 2019ADD COMMENTS

Canadian Woodworking celebrates a classic tool (the Block Plane) in their Oct/Nov 2019 issue.

It goes on sale September 16th, 2019.

Art Director Jonathan Cresswell-Jones has created a moody, evocative tribute cover sure to stir the souls of woodworking enthusiasts.

Other notable techniques include:

  • Strong Sky Bar treatment
  • Free Poster call out
  • Top 10 Button

Canadian Woodworking has posted gains in newsstand sales for 17 of the past 22 covers…a truly incredible 4-year performance!

New SIP from LEGION

Posted by Scott On August - 12 - 2019ADD COMMENTS

The Legion‘s 3rd SIP of 2019 hit newsstands last week.

Art Director Jason Duprau and his team have created another “hard-to-miss” cover for this spectacular SIP.

The breath-taking image, combined with a bold type treatment, and a clean and uncluttered feel really delivers a powerful punch.

It’s priced at $14.95.

Enough

Posted by Scott On August - 9 - 2019ADD COMMENTS

The August 19th, 2019 TIME cover (Enough) is getting lots of free promotion on CNN and other left-leaning media outlets in the USA.  The cover is in response to the tragic mass shootings in El Paso, Texas and Dayton, Ohio this past week.  The cover lists the 253 cities that have been impacted by a mass shooting this year.

The striking cover, is a great example of 3 of my cover Rules:

Rule #6:  Be Controversial

Rule #31:  Radical Clarity

Rule #32:  Timing Matters

Here’s what the Editor-in-Chief and CEO of TIME.had to say about the cover:

Last year, we put five survivors of the massacre at Marjory Stoneman Douglas High School in Parkland, Fla., on the cover of TIME, with the word ENOUGH emblazoned across the image. Determining the cover is always a team discussion, and in the course of it, some in our newsroom urged that we not use that word. How to determine what exactly is enough? Wasn’t it enough at Columbine? At Virginia Tech? At Fort Hood? Won’t it be enough when, sure as night follows day, the next massacre occurs?

We all have our measures of how obscenely normalized domestic terror has become. At TIME, one is how frequently we have felt compelled to devote our cover to the subject. In my own less than two years in this job, we’ve run seven of them, from the 2017 massacre at a Las Vegas music festival that killed 58 people to this spring’s murder of 50 worshippers at mosques in Christchurch, New Zealand.

In recent days, as the heartbreaking news from Gilroy to El Paso to Dayton swept across America, I thought about these covers as well as the hundreds of images from mass shootings we’ve published over the years. Terrified children who survived Sandy Hook walking single file to safety. Giant photographs of the dead at the prayer vigil for the victims at Emanuel African Methodist Episcopal Church in Charleston. The side-by-side graves of two brothers killed, among 11 altogether, at the Tree of Life synagogue in Pittsburgh. Searing images and yet somehow forgotten by leaders with the power to effect change.

 

 

Superior Weed

Posted by Scott On June - 12 - 2019ADD COMMENTS

The Jul/Aug 2019 issue of Maximum Yield Cannabis is now on newsstands.

Art Director Dionne Hurd has created another breath-taking cover that really hits hard.

This is our 5th issue since launching on newsstands in Canada, and the USA.

Sales have been excellent so far, matching or beating the venerable Best of High Times SIP’s in Canada.  Plus, expansion is coming with our next issue in the USA!

 

Horse Sport Celebrity Guest Editor

Posted by Scott On June - 5 - 2019ADD COMMENTS

The July issue of Horse Sport features a “poster quality” celebrity cover.

Art Director Sieu Truong has created another dazzling cover for Horse Sport.

  • Bold type treatment
  • Great use of left hand side cover “real estate”
  • Fabulous image with tons of emotion

The monthly magazine has had 10 straight issues with sales exceeding prior year’s sales.  Also 13 of the past 15 issues have outsold the prior year’s issue.

The July issue goes on sale June 24th.

 

 

Uganda

Posted by Scott On June - 3 - 2019ADD COMMENTS

Checkout the latest cover from Canadian Geographic Travel.

Art Director Javier Frutos has created a “hard to miss” high-impact cover.

Look for this one to sell.

 

Small Shop Annual

Posted by Scott On May - 17 - 2019ADD COMMENTS

The Jun/Jul 2019 issue of Canadian Woodworking is set to hit newsstands on May 20th.

Canadian Woodworking’s 9th Annual Small Shops issue is a strong performer every year.  In fact, last year’s issue was a Record Breaker…best selling Small Shops issue ever!

Art Director Jonathan Cresswell-Jones has created another winner.

  • Strong skybar treatment with 4 different hooks
  • Free Poster
  • Good use of numbers to quantify value
  • Starburst button
  • Good use of far left to highlight features

Canadian Woodworking is on a huge roll…sales in 2018 were up 39% from prior year, with 5 of 6 issues posting impressive gains. Plus, 15 of the past 18 issues have posted gains over the last 3 years…truly incredible!

 

 

 

Civil War

Posted by Scott On May - 14 - 2019ADD COMMENTS

The Jul/Aug 2019 issue of the Legion is set to hit newsstands on July 1st.

Art Director Jason Duprau has created a classic cover, with an iconic black & white shot.

The bold type treatment, and clean uncluttered look really makes a big statement.

Good use of visual devices in the skybar area, with a starburst, and a + sign to draw attention to key selling features.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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