Covers Sell

Covers Sell

Make Ornaments

Posted by Scott On November - 26 - 2020ADD COMMENTS

The Dec/Jan 2021 issue of Canadian Woodworking went on sale November 22nd, 2020.

This time slot is ALWAYS our best selling period of the year.  And this year will be no exception.

Art Director Jonathan Cresswell-Jones has created a seasonally appropriate cover for woodworkers.

Look for special promotions at Loblaws and Shoppers Drug Mart locations.

Canadian Woodworking is on the most incredible roll I’ve ever seen in my 40 years in the business.  Sales will be up again in 2020 for the 6th consecutive year in a row.  During this period 25 of 36 issues have posted gains.


Battle of Verdun

Posted by Scott On November - 24 - 2020ADD COMMENTS

The Jan/Feb 2021 issue of Legion magazine is set to hit newsstands on December 28th, 2020.

Art Director Jennifer McGill has created a classic and haunting cover that will be hard to miss.

Look for our promotion at Shoppers Drug Mart locations.


Grow Big in Small Space

Posted by Scott On November - 19 - 2020ADD COMMENTS

The Jan/Feb 2021 issue of Maximum Yield Cannabis is set to hit newsstands on Dec 6th, 2020.

Art Director Dionne Hurd has created another electrifying cover.

Many interior design magazines do well with decorating in a small space, so why not apply the same concept to growing?

This Canadian gem is also selling well at Barnes & Noble and Books A Million in the USA.  Barnes & Noble just expanded the title to all stores given the brisk sales.

2021 Horse Annual

Posted by Scott On November - 12 - 2020ADD COMMENTS

The 2021 Horse Canada HORSE ANNUAL is set to hit newsstands Dec 7th, 2020.

This gorgeous SIP is perfect bound, thick thick thick, and printed on high quality stock.

Art Director Sieu Truong has created another incredibly stunning cover that is sure to keep up our tradition of excellent sales.

The magazine retails for $9.95.

Fly Fish LIKE a PRO

Posted by Scott On November - 5 - 2020ADD COMMENTS

The Winter 2021 issue of Fly Fusion is set to hit newsstands December 7th, 2020.

This time slot is ALWAYS the best for this title, as it makes a perfect Holiday gift.

Art Director Zach Silver has created a compelling and eye-catching cover on this issue that is packed with Expert Tips.

The magazine is perfect bound, thick, and printed on the highest quality stock.

Look for promotions at Loblaws and Shoppers Drug Mart.

Lawrence of Arabia

Posted by Scott On November - 3 - 2020ADD COMMENTS

The Dec/Jan 2021 issue of Canada’s History is scheduled to go on sale November 23rd, 2020.

Art Director James Gillespie has created another “hard to miss” cover.

Cover subject centered and great eye contact.  Bold type treatment.  Clean and uncluttered.  A compelling story about an iconic subject matter.  And this time slot is historically our best producer.  So look for this one to sell big numbers.

Who knew that this legendary story was crafted in Canada?

Look for promotions at Loblaws and Shoppers Drug Mart.




Group of 7 SIP

Posted by Scott On October - 28 - 2020ADD COMMENTS

Canadian Geographic is coming out with a fabulous Special Interest Publication (SIP) on the Group of Seven.  A  perfect gift item for the holiday season!

This “book” is priced at $16.95, and goes on sale Nov 9th, 2020.

Look for retail promotions at:

  • Chapters
  • Loblaws
  • Shoppers Drug Mart



Victoria Cross SIP

Posted by Scott On September - 24 - 2020ADD COMMENTS

The 4th SIP of 2020 from the Legion is set to hit newsstands on November 2nd, 2020, just in time for the Christmas gift-giving season.

This year’s special features the Victoria Cross winners, and is one of the hottest covers they’ve ever done.

The same theme was used back in 2013, and it sold 8,360 copies.

Look for promotions at:  Coles/Smiths Books, Loblaws, Shoppers, and Wal Mart.

Cover Price is $14.95.

100th Anniversary Issue

Posted by Scott On September - 10 - 2020ADD COMMENTS

Canada’s History (formally The Beaver) has reached an historic milestone few magazines ever attain…a 100th Anniversary!

The Oct/Nov 2020 issue celebrates that achievement.  It goes on sale Sep 21st, 2020.   Look for special promotional displays at:

Chapters/Indigo, London Drugs, SaveOn, Safeway, Shoppers Drug Mart, and Wal Mart

Editor, Mark Reid, says:

One hundred years. One hundred pages. In October 2020, Canada’s History/The Beaver magazine celebrates a century of publishing with a special coffee table-style SIP showcasing the incredible photography that appeared in The Beaver over the decades.

Curated from a collection of more than 50,000 images, the photos explore the cultures and lives of the Indigenous peoples of the North; reveal the historic diversity of wildlife and landscapes; and illustrate the tremendous changes that occurred over time as new technologies — from snow shoes to steamships — spread across the region.

Produced in collaboration with Indigenous authors, the special issue also reframes The Beaver and its legacy of colonization — empowering Indigenous peoples who were for so long featured in its stories, yet pushed to the margins of its pages.

Finally, the special issue marks a new beginning for The Beaver, which was renamed Canada’s History in 2010. Beginning in October 2021, Canada’s History will publish a special annual insert edition of The Beaver, focused on stories of the North and the Indigenous peoples and communities of the region.


Gem Lakes

Posted by Scott On September - 2 - 2020ADD COMMENTS

The Fall 2020 issue of Prairies North is a lifestyle masterpiece, perfect for people looking for a staycation option.

This beautiful cover went on sale August 31st, 2020.



About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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