Covers Sell

Covers Sell

WildLife SIP

Posted by Scott On July - 15 - 2021ADD COMMENTS

Canadian Geographic’s annual Wildlife SIP is scheduled to hit newsstands on August 9th, 2021.

And, Canadian Geographic is about to invade the USA market for the first time with this stunning cover.  It will debut at Barnes & Noble!

Art Director Javier Frutos has created a breath-taking cover…that will freeze you in your tracks!

This annual SIP is always a strong seller, and this year’s “top predator” cover is sure to sell.

Look for our promotions at Loblaws and Presse Commerce.  It retails for $12.95.

Gold Rush

Posted by Scott On July - 8 - 2021ADD COMMENTS

The Aug/Sep issue of Canada’s History is set to hit newsstands on July 26th.

Art Director James Gillespie has created a timely cover that works hard to get noticed.

  • Clean and uncluttered
  • Bold Main Sell Line in best position
  • + Sign used to highlight other hooks

Despite Covid, Canada’s History saw sales improve in 2020 by 8% in units and 11% in revenue!

2022 Harrowsmith Almanac

Posted by Scott On June - 30 - 2021ADD COMMENTS

The 2022 Harrowsmith’s Almanac is set to hit newsstands in early August.

This year’s edition plays off the success of the 2021 edition, which sold-through at a Record Breaking high of 45%.

This Canadian Gem is sure to sizzle this year, as Art Director Meredith MacKinley slayed it again.

Liberation

Posted by Scott On June - 24 - 2021ADD COMMENTS

The Legion‘s 3rd of 4 SIPs in 2021 is set to hit newsstands on August 2md, 2021.

Art Director Jennifer McGill has created another “hard-to’miss” cover.  This edition is our 33rd Special, since first launching in 2010.

Hallmarks:

  • White background
  • Upbeat image
  • Bold type treatment
  • Use of color in sky bar are ato help eye travel across the cover
  • Starburst

Look for our promotion at Wal Mart.

Kids Summer

Posted by Scott On June - 1 - 2021ADD COMMENTS

Canadian Geographic has got a new SIP on sale, this one for kids.

As covers go, you’d be hard pressed to find a cuter cover.

It’s on sale now.

 

Kitchens + Baths SIP

Posted by Scott On May - 28 - 2021ADD COMMENTS

The 2021 Canadian House & Home Kitchen & Bath SIP is now on sale.

This annual Special Interest Publication is always a strong seller.

The 2020 edition was a huge success, with sales spiking up by 46%!

 

 

Summer Fly Fishing

Posted by Scott On May - 27 - 2021ADD COMMENTS

The Summer 2021 issue of Fly Fusion is set to hit newsstands on June 7th.

This cover has a bit of edgy-cool feel to it.

The issue is packed with Pro Advice, including the best flies for summer fly fishing success.

 

Summer Scrapbooking

Posted by Scott On May - 26 - 2021ADD COMMENTS

The Summer 2021 issue of Creative Scrapbooker is set to hit newsstands June 14th, 2021.

This super high quality magazine, perfect bound, fabulous stock, and priced at $12.95, is a Canadian gem.

Despite the pandemic, this title saw newsstand sales increase in Canada in 2020, by 2%.  Plus, sales were up in the USA by 8%.

Quite an achievement that many can’t claim.

A tip of the cap to Dawar Taylor at Disticor for going the extra mile for us in a tough year!

 

 

 

 

Cottage Wars

Posted by Scott On May - 20 - 2021ADD COMMENTS

The June 2021 issue of Toronto Life is going to sell, and sell big.

This cover is fun and timely.

According to their Instagram account:  “The pandemic has turned cottage hunting into a blood sport as Torontonians duke it out for a little piece of lake.  In our June 2021 issue, we take a look at the outrageous bidding wars, property battles, big winners, and buying adventures in cottage country.”

The real estate theme almost always works for city and regional magazines.  And this cover checks all the right boxes. Kudos to Art Director Christine Dewairy.  

 

Sea Wolf

Posted by Scott On May - 20 - 2021ADD COMMENTS

The Jul/Aug 2021 issue of Canadian Geographic is set to hit newsstands on June 14th, 2021.

Art Director Javier Frutos has created another eye-popping cover that will be hard to miss.

Canadian Geo’s on a roll in 2021:

  • Wolverine cover up 21% from prior year
  • National Bird cover forecast to be up 16% from prior year
  • Cougar cover still on sale, but sure to be a winner

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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