Covers Sell

Covers Sell

Kids Summer

Posted by Scott On June - 1 - 2021ADD COMMENTS

Canadian Geographic has got a new SIP on sale, this one for kids.

As covers go, you’d be hard pressed to find a cuter cover.

It’s on sale now.


Kitchens + Baths SIP

Posted by Scott On May - 28 - 2021ADD COMMENTS

The 2021 Canadian House & Home Kitchen & Bath SIP is now on sale.

This annual Special Interest Publication is always a strong seller.

The 2020 edition was a huge success, with sales spiking up by 46%!



Summer Fly Fishing

Posted by Scott On May - 27 - 2021ADD COMMENTS

The Summer 2021 issue of Fly Fusion is set to hit newsstands on June 7th.

This cover has a bit of edgy-cool feel to it.

The issue is packed with Pro Advice, including the best flies for summer fly fishing success.


Summer Scrapbooking

Posted by Scott On May - 26 - 2021ADD COMMENTS

The Summer 2021 issue of Creative Scrapbooker is set to hit newsstands June 14th, 2021.

This super high quality magazine, perfect bound, fabulous stock, and priced at $12.95, is a Canadian gem.

Despite the pandemic, this title saw newsstand sales increase in Canada in 2020, by 2%.  Plus, sales were up in the USA by 8%.

Quite an achievement that many can’t claim.

A tip of the cap to Dawar Taylor at Disticor for going the extra mile for us in a tough year!





Cottage Wars

Posted by Scott On May - 20 - 2021ADD COMMENTS

The June 2021 issue of Toronto Life is going to sell, and sell big.

This cover is fun and timely.

According to their Instagram account:  “The pandemic has turned cottage hunting into a blood sport as Torontonians duke it out for a little piece of lake.  In our June 2021 issue, we take a look at the outrageous bidding wars, property battles, big winners, and buying adventures in cottage country.”

The real estate theme almost always works for city and regional magazines.  And this cover checks all the right boxes. Kudos to Art Director Christine Dewairy.  


Sea Wolf

Posted by Scott On May - 20 - 2021ADD COMMENTS

The Jul/Aug 2021 issue of Canadian Geographic is set to hit newsstands on June 14th, 2021.

Art Director Javier Frutos has created another eye-popping cover that will be hard to miss.

Canadian Geo’s on a roll in 2021:

  • Wolverine cover up 21% from prior year
  • National Bird cover forecast to be up 16% from prior year
  • Cougar cover still on sale, but sure to be a winner

Small Shop 2021

Posted by Scott On April - 15 - 2021ADD COMMENTS

The Jun/Jul 2021 issue of Canadian Woodworking is set to hit newsstands on May 17th, 2021.

This time slot has featured our annual Small Shop issue for 10 years, as it remains a popular feature for Canadian woodworkers.

For this year’s edition, Art Director Jonathan Cresswell-Jones has created a moody and intimate feel that invites newsstand browsers into our world.

It’s a departure from the last two Small Shop issues, where we zero’d in on the woodworker hard at it.

This year’s cover also features a much bolder main sell line treatment.




Real or Fake

Posted by Scott On April - 13 - 2021ADD COMMENTS

The Jun/Jul 2021 issue of Canada’s History is set to hit newsstands on May 24th, 2021.

Art Director James Gillespie has created a powerful cover that should get Canada’s art community buzzing.

  • Bold Type Treatment
  • Provocative Main Sell Line
  • Clever Button/Arrow


The Dec/Jan 2021 issue of Canadian Woodworking is now the new All-Time Best Selling issue.

Art Director Jonathan Cresswell Jones created this perfectly executed seasonal cover, which went on sale Nov 16th, 2020.

The issue was promoted at Shoppers Drug Mart and Loblaws.  And it was our first issue distributed by Disticor.

Sales are up 21% from the same time slot last year.  It outsold last year’s average sale by 120%.  All this despite Covid restrictions.

Canadian Woodworking is on the most incredible 6 year roll I’ve ever witnessed.

  • 2015:  Sales up 12%
  • 2016:  Sales up 49%
  • 2017:  Sales up 21%
  • 2018:  Sales up 39%
  • 2019:  Sales up 17%
  • 2020:  Sales up 1%
  • 2021:  Off to a great start with All-Time Record Breaker…up 21%




Posted by Scott On March - 24 - 2021ADD COMMENTS

The second SIP of the 2021 season for Legion magazine is set to hit newsstands on May 3rd, 2021.

Unlike most magazines, the Legion has had great success with illustrated cover treatments.  When we tested this cover vs. an historic photograph our online audience picked this one by a stunning margin.

This particular battle subject has also been one that our readers have responded to favorably in the past…so look for this one to sell!

  • Bold Type Treatment
  • Starburst
  • Great sell-lines


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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