Covers Sell

Covers Sell

New Yorker’s 92nd Anniversary Issue

Posted by Scott On February - 13 - 2017ADD COMMENTS

cover_of_the_week-125x125The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue.

According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.”

However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.

I’ll Check Up on it later in the year.

 

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Sophie Gregoire Trudeau Exclusive

Posted by Scott On February - 9 - 2017ADD COMMENTS

cover_of_the_week-125x125FASHION Magazine  has just announced that the March 2017 cover will feature Sophie Gregoire Trudeau…that’s quite an accomplishment!

According to the press release:  “The issue marks Grégoire Trudeau’s first fashion cover to date and includes an eight-page feature, in which Grégoire Trudeau speaks to the importance of promoting women’s rights in today’s chaotic socio-political landscape.”

The March issue is “feminist themed”, and is coordinated with International Women’s Day, which falls on March 8th, 2017.  Look for the issue on newsstands February 13th, 2017.

The Press Release goes on to say:  “In addition to discussing her recovery from bulimia nervosa, Grégoire Trudeau shares her other passion projects, which include promoting self-esteem in girls and advocating for wage equality, affordable daycare and justice for Indigenous women.”

“We’re so proud to have Sophie Grégoire Trudeau as the face of this month’s feminist-themed issue,” says Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “She is one of many great Canadian women we profile in the issue who are actively creating a better future for everyone. In this issue we also include the results of our first-ever “State of Sisterhood” survey, which was completed by more than 1,100 Canadian women.”

Mar 2017

Target Trump

Posted by Scott On February - 8 - 2017ADD COMMENTS

The February issue of VILLAGE magazine (out of Dublin, Ireland) is creating quite a buzz.  It shows crosshairs on Donald Trump’s head, with the provocative words “Why Not?”, raising the question: is assassinating the President of the Untied States worth considering?

This disturbing cover created a social media backlash against the magazine.  But Editor Michael Smith has strongly denied the allegation that the cover is supporting the assassination of President Trump.   Apparently, the article concludes, after considering arguments both pro and con, that such a solution is not a good idea.

One of my 36 Cover Rules is, Rule #6:  Be Controversial.

But perhaps the cover isn’t as controversial as critics might think.  After all, musicians such as Madonna and Big Sean have mused about taking out Trump.  Madonna gave a speech where she said that she “thought an awful lot about blowing up the White House.”   And Big Sean rapped on a live radio show the following words, ” I might just kill ISIS with the same icepick / That I murder Donald Trump in the same night with.”  And apparently, according to an article on Mashable, there are over 12,000 tweets on Twitter that have called for the new president’s assassination.

Perhaps the old adage that there is no such thing as bad publicity still applies in the era of “click bait”.

Fact:  4 Presidents have been assassinated, 1 Democrat and 3 Republicans:  John Kennedy (D); William McKinley (R); James Garfield (R); Abraham Lincoln (R).

 

 

Trump In Crosshairs

New Logo for Horse Canada

Posted by Scott On February - 3 - 2017ADD COMMENTS

thenandnow_125x125The Mar/Apr 2017 issue of Horse Canada will be sporting a new look logo to kick-off the new year.

Look for it on newsstands February 27th, 2017.

Publisher Jennifer Anstey says, “Horse Canada has had the same logo since it launched in 2001, and needed a fresh look to match its vibe. The contents, fonts, and presentation have been updated over the years, but we realized that the package wasn’t complete without a new logo. The new style reflects the friendly yet authoritative tone of the magazine, keeping horses and Canada front and center.”

The Art Director is Sieu Truong.

2017 MarApr

 

 

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Harrowsmith’s 2016 Gardening Digest established a new all-time sales record in 2016!

check_mark_125x125Sales increased by 22% from prior year!

The draw was trimmed by 7%.

Efficiency improved by 7 pts.

The covers have been evolving every year, as you can see below.

The 2017 edition is going on sale soon.  Pan to bottom of this post to see a sneak peak of the 2017 cover…

2016 A Record Breaker

2016 Garden (Small)

 

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2017 Garden (Small)

 

Canadian Real Estate Going Up!

Posted by Scott On January - 27 - 2017ADD COMMENTS

check_mark_125x125Canadian Real Estate Wealth enjoyed a very successful year on the newsstand in 2016. With real estate markets in both Vancouver and Toronto sizzling, so too are our sales.

Five of our six issues are posting strong gains.

The total increase for 2016 is 15%.

Fabulous covers by Art Director Ali Salvati are shown below.

  • Jan/Feb 2016…up 28%
  • May/Jun 2016…up 7%
  • Jul/Aug 2016…up 19%
  • Sep/Oct 2016…up 14%
  • Nov/Dec 2016…forecast up 27%

 

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2016 NovDec (Small)

VIMY

Posted by Scott On January - 6 - 2017ADD COMMENTS

Legion magazine is coming out with a new SIP, this one on the battle of VIMY.  It’s scheduled to hit newsstands on February 6th, 2017.

It retails for $14.95. And as with all Legion SIP’s is oversized and perfect bound, 100 pages thick, on top quality cover and interior stock.

Art Director Jason Duprau.

Strong type treatment.  Aggressive sky bar treatment. Starburst.

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Retailer Excellence

Posted by Scott On December - 19 - 2016ADD COMMENTS

news_green-125x125This article was submitted by Romain Fleury, Directeur Général, Presse Commerce:
Munro’s bookstore, a long-time chain member of Presse Commerce, has been ranked third best bookstore store in the world by National Geographic’s book “Destination of a lifetime”.

Founded in 1963 by Jim and Alice Munro, Munro’s bookstore has been one of the most popular attractions in Victoria, British Colombia. Their great success comes from its staff members and the 30,000 books offered. The neoclassical look of the former bank gives the store a unique look. Visitors come from around the world to take a look of this so-called “magnificent” bookstore.

In 2013, half a century after the foundation, Alice Munro won the Nobel price in literature, which gave the bookstore a world-class popularity. Since then, Jim and Alice Munro have retired and handed over to four staff members.

Mags & Fags in Ottawa is also a destination store that has been granted the ultimate award for a newsstand: Magazines Canada Retailer of the year! Christa and Charlene have decided to change the name to The Gifted Type, many renovations but the same passion for magazines, gift cards, books and newspapers.

Can newsstand be creative?  Atlantic Newsin Halifax is preparing “surprise bag”. The relationship with Michelle Gerard is so close with her customers that they are following her blindly!

In Saskatoon and Winnipeg, no doubt that McNally Robinson is more than a newsstand. Of course they are one of the largest independent bookstores, but also a restaurant, a book club, a venue, a classroom and surely a real exceptional shopping experience!

All across Canada theses little gem stores exist thanks is to their knowledgeable and passionate staff and the great quality of the Canadian publishing community.

Now That’s Fun!

Posted by Scott On December - 15 - 2016ADD COMMENTS

cover_of_the_week-125x125The January 2017 issue of Toronto Life is a good example of a cover that knows how to have some fun.  The issue is out just in time for the last minute Christmas Shoppers and Boxing day enthusiasts.  On sale December 19th, 2016.

This time slot has historically be used for the “Where to Get Stuff Cheap” theme.  It’s a topic that typically works well for City Magazines across North America.  If it works, keep doing it!

Christine Dewairy, Art Director, Toronto Life, has this to say:

“Our January cover is about the city’s best shopping secrets—where to find the best sample sales, amazing deals on designer stuff, hidden gems. It’s a light, fun topic, and we wanted to convey that tone in the design. So we put a puppy—a puppy detective—in a luxurious Coach bag, to create a poppy, slick and cheeky image.”

 

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MagNet Releases 2016 3rd Quarter Results

Posted by Scott On December - 8 - 2016ADD COMMENTS

news_green-125x125MagNet, the USA-based data clearinghouse expert, has just released their 3rd Quarter 2016 newsstand results.

The good news is that Canadian results are better then the USA results.

Third Quarter Results are:

For Canada, draws were cut back by 6%, and sales fell by 13.8%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 28.8% compared to 31.4% last year.

In the USA, draws were cut back by 9.2%, and sales fell by 13.9%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 24.7% compared to 26% last year.

When we add up all 3 Quarters the results are:

For Canada, draws have been cut by 10.5%, sales are down 11.6%. Sell-thru is 29.4% compared to 29.8% last year.

For the USA, draws have been cut by 10.3%, sales are down 12.2%.  Sell-thru is 25.3% compared to 25.8% last year.

Higher Cover Prices Mitigate Retail Decline:

Thanks to higher overall cover prices in both Canada and the USA (which is being attributed to SIPS), the total retail dollars are down 6.1% in Canada, and down 6.7% in the USA.

Celebrity Titles Down yet General Interest Titles are Up!

Celebrity titles are down 19% in the 3rd Quarter.

General Interest titles are up 8.2% in the 3rd Quarter

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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