Covers Sell

Covers Sell

Scrapbooker on a Roll!

Posted by Scott On April - 21 - 2017ADD COMMENTS

The Summer 2017 issue of Creative Scrapbooker is set to go to press.  It goes on sale May 29th, 2017.

The magazine recently raised the cover price from $11.99 to $12.99, and unit sales went up by 12%, with revenue up 21%.

Creative Scrapbooker is on a roll, with 10 issues in a row posting gains, over a two and a half year period.

The magazine is now available in the USA, where sales of the past 4 issues are averaging an impressive 54% sell-thru!  And with the USA dollar strong, it’s a very good time to be selling copies in the USA.

Layout 1

 

Small Shop Issue: 7th Annual

Posted by Scott On April - 19 - 2017ADD COMMENTS

The Jun/Jul 2017 issue of Canadian Woodworking showcases their 7th Annual Small Shops cover feature.  Art Director  Jonathan Cresswell-Jones has created a winning cover.  A dynamic sky bar treatment, good use of the upper left area for the main sell, use of numbers to quantify value, strong check list of supporting features and benefits, good use of color to help direct the eye, and the UPC code tucked away in the lower right, are hallmarks of this cover.

The 2016 Small Shop issue posted a sales gain of 79% in sales, on top of the 12% gain achieved in 2015. So look for this one to sell!

On sale May 22nd, 2017.  Cover price $5.95.

JunJul 2017

First Lady Wins $3 Million Judgement

Posted by Scott On April - 13 - 2017ADD COMMENTS

news_green-125x125According to VanityFair.com , Melania Trump has won a $3 million dollar judgement (and an apology) from the Daily Mail.  “It’s far less than the $150 million Trump’s initial suit demanded, but still extraordinary that a First Lady earned a public retraction and payout from a media organization,”according to the post.

The judgement was handed down in London’s High Court.

The trouble was that the Daily Mail suggested that Melania Trump was a professional escort, or to be more blunt, was saying she was a hooker.

“We accept that these allegations about Mrs. Trump are not true and we retract and withdraw them. We apologize to Mrs. Trump for any distress that our publication caused her. To settle Mrs Trump’s two lawsuits against us, we have agreed to pay her damages and costs,”said a press release.

Like the Rolling Stone case/fake news Campus Rape Story (in my previous post) it certainly would have been a lot less expensive to simply hire a good fact checker.

First Lady

 

Rolling Stone Settles Lawsuit

Posted by Scott On April - 12 - 2017ADD COMMENTS

news_green-125x125Rolling Stone magazine has finally admitted defeat, and has settled the defamation lawsuit brought by University of Virginia administrator Nicole Eramo.  The lawsuit stems from the now infamous, and debunked, Campus Rape Story, published in November of 2014.  A jury in a Federal court awarded Eramo 3 million dollars, which both Rolling Stone and the writer appealed in November of 2016.

Yesterday, a spokeswoman for Wenner Media, the parent company of Rolling Stone, said: “Rolling Stone, Sabrina Rubin Erdely and Nicole Eramo have come to an amicable resolution. The terms are confidential.”

One problem remains, and that is that Rolling Stone is still fighting a 25 million dollar lawsuit brought by the fraternity Phi Kappa Psi. Rolling Stone’s article claimed, falsely, that a gang rape had happened at the campus frat house.  A hearing on this suit is set for Wednesday afternoon in a Charlottesville Circuit Court. A trial is currently scheduled to begin Oct 23rd, 2017.

rape-on-campus

Expo 67 & Big Questions

Posted by Scott On April - 11 - 2017ADD COMMENTS

Canada’s History is producing two covers for their Jun/Jul 2017 issue.  For the Quebec market, we’ve produced a special cover celebrating the 50th Anniversary of Expo 67.  Art Director James Gillespie has created a postcard-like cover that evokes all the excitement from that iconic moment in time.

For the rest of Canada, we’ve got our Canada 150 package, featuring special essays by top writers on what the future holds for Canada.

The cover price has been raised to $9.99 (from $7.99) for this one, since it is a double-thick issue.

Editor Mark Reid says:

” In 1967, Canada turned 100, and the country was in the mood to celebrate. And nowhere was the party more groovy than in Montreal, the host of Expo 67. Today, Expo 67 is seen as a triumph for Montreal, Quebec and Canada. But the truth is, Expo 67 almost never happened — and pulling it off in such a successful way was a miracle in itself.To mark this momentous occasion, Canada’s History has created a cover that harkens back to the colourful 1960s-era, featuring the iconic Buckminster Fuller Geodesic Dome — the signature icon of  Expo 67.This exclusive cover is being made available for the Quebec market, and is sure to evoke fond memories of the swinging sixties in Canada’s cosmopolitan city. Inside the issue, which runs to 132 pages, you will find the dramatic tale of Expo 67’s success, as well as a special feature package marking the 150th anniversary of Confederation, anchored by “The Big Questions of Canada,” a special essay series by prominent writers such as Adrienne Clarkson, Lt. General Roméo Dallaire, Andrew Coyne and more. The special collector’s issue explores the history of our country, from the earliest Indigenous peoples, to the coming of Europeans and our progress into a modern multicultural nation.”

 

2017 Jun Expo (Small)

 

2017 BiG (Small)

The Toughest Race

Posted by Scott On April - 6 - 2017ADD COMMENTS

The 2017 Trail Special, published by Canadian Running is a cover to watch.

The publisher, Sam Cohen, reports that they have had an astounding 500,000 page views of their online story.

“Gary Robbins’ heartbreaking finish, missing the 60-hour finishing cut off for Barkley Marathons by just six seconds, has captivated the world. Read our inside look at the history of the toughest race in the world, and how Robbins prepared for the race of his life.”

The magazine went on sale March 27th, 2017.

2017 Trail Big (Small)

 

Horse Racing SIP

Posted by Scott On April - 4 - 2017ADD COMMENTS

The publisher of Horse Canada, Horse Sport, and Canadian Thoroughbred, is coming out with a SIP celebrating the 250th year of Horse Racing in Canada.

A full 100 years before the confederation of Canada, the first advertised horse race took place in 1767 on the Plains of Abraham. From humble beginnings as an amusing pastime for soldiers, horse racing in Canada developed into a massive industry thanks to the passionate involvement and contributions of Canadians from coast-to-coast. Their influence will be documented in this exclusive glossy publication which will feature the people, horses and pivotal moments in the history of Thoroughbred and Standardbred racing that made the sports what they are today. Proceeds from the sale of this publication will be donated to the Horse Racing Hall of Fame in support of their work in preserving the sport’s heritage.

It goes on sale May 8th 2017, and retails for $11.99.

Art Director Sieu Truong created a fabulous “can’t miss it” cover.”  Hear her talk about it at the MagNet Conference.

250th RevisedFinal

Two Newsstand Seminars

Posted by Scott On March - 30 - 2017ADD COMMENTS

news_green-125x125Magazine Canada’s 2017 MagNet conference is quickly approaching.   Please register right away for both newsstand seminars scheduled for the morning of April 27th 2017.

I’m hosting a session called:  Niche Covers That Worked and Why.  I’m being joined by three talented art directors:  Jason Duprau from Legion, Sieu Truong from Horse Canada, and James Gillespie from Canada’s History.  It will be an upbeat session talking about the creative process, in detail, and how to create covers that sell (and how to avoid ones that don’t).

It’s session #CC6 and runs from 10:45am to 12 noon.  I hope to see you there.

The other session is called State Of The Newsstand Nation. It has a stellar panel of industry experts and it’s described like this:  ” What is today’s exciting news from the retail sector? Engage with industry leaders and have your questions answered! This session covers trends and initiatives in the North American retail market, in Canada and in Quebec. Get a view into the Canadian book market to understand why books continue to do well at retail. Learn about what the Industry Action Group is working on, on behalf of the entire industry. Plus, how are magazines ranking against each other? Boxscore results reveal interesting title movement. And finally, discover print again.”

It’s session #CC4 and runs from 9am to 10:15 am

Visit the Magazines Canada website and sign-up right away!

 

 

 

 

 

 

 

Cottage Investment

Posted by Scott On March - 29 - 2017ADD COMMENTS

The May/Jun 2017 issue of Canadian Real Estate Wealth, will feature the 2017 Cottage Investment Guide.

Canadian Real Estate Wealth is coming off an incredibly successful year, with 5 of 6 issues posting gains.  Overall, sales are up 14% for 2016!

Art Director Alicia Chin has created an attractive, and upbeat cover once again.

With real estate markets in Ontario and British Columbia on fire, look for this one to sell.

2017 MayJun

 

 

 

Nice Ice

Posted by Scott On March - 23 - 20171 COMMENT

The Mar/Apr 2017 issue of Canadian Geographic is one cool customer.

This classic “Poster Cover” will look good 10 years from now.

Art Director Javier Frutos nailed it.

  • Cover Slash pushes editorial premium
  • Strong Type Treatment on main sell
  • Positioned up high and centered
  • Additional hooks use left hand space effectively
  • Good use of yellow to draw the eye down the page

 

2017 MarApr (Small)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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