Covers Sell

Covers Sell

RollingStone 2015 (1st Half)

Posted by Scott On December - 10 - 2015ADD COMMENTS

boxing_globe_icon_125x125.2Which issues of the RollingStone sold the best in Canada in the first half of 2015?

Below are the 3 Best Sellers, along with the worst seller.

Take you best guess then check the answers at the bottom of the page.

No Peeking.

Hint:  One of these was on sale for 4 weeks)

2015-02 (On Sale Dec 8th, 2014)

2015-02

2015-22 (On Sale May 11th,2015)

2015-22

2015-24 (On Sale May 25th, 2015)

2015-24

2015-30 (On Sale Jun 22nd, 2015)

2015-30

Results Below:

And the Results:

  1. 2015-02 Seth Rogan:  Sold 13,688 at a 50% sell-thru   (On sale 4 weeks helped)
  2. 2015-30 Rush:  Sold 8,345 at a 34% sell-thru  (Our Boys)
  3. 2015-22 David Letterman:  Sold 5,986 at a 28% sell-thru  (Legend Retires)
  4. 2015-24 Greatful Dead:  Sold 2,836 at a 13% sell-thru  (Way too Groovey)

Time’s Person of the Year Announced

Posted by Scott On December - 9 - 2015ADD COMMENTS

cover_of_the_week-125x125Time Magazine has chosen Angela Merkel as their Person of the Year cover for 2015.

Also included below are the Person Of the Year covers from 2000 to 2014.

 

The Short List under consideration was:

  1. Abu Bakr Al-Baghdadi, who as leader of ISIS has inspired followers to both fight in his self-declared caliphate of Iraq and Syria, and also stage attacks in countries like Tunisia and France.
  2. Black Lives Matter activists, who have protested inequality towards African Americans, especially in their treatment by law enforcement.
  3. Caitlyn Jenner, whose coming out as a transgender woman prompted widespread conversations about gender identity and issues of equality for the LGBT community.
  4. Travis Kalanick, who as CEO of Uber drove his car-hailing company to a nearly $70 billion valuation, but also drew criticism about the downside of the sharing economy.
  5. Angela Merkel, who as German chancellor has been at the center of major news events this year, from economic strife in the Eurozone to Europe’s ongoing migrant crisis.
  6. Vladimir Putin, who as president of Russia has defied Western sanctions over his country’s military activity in Ukraine to play a critical but precarious role in the war on ISIS.
  7. Hassan Rouhani, who as president of Iran is seeking to bring his country out of pariah status and repair its sanctions-crippled economy by pursuing a nuclear deal with the West.
  8. Donald Trump, whose populist rhetoric has made him frontrunner in the race for the Republican presidential candidacy and stirred debate about the party’s future.

 

2015 Person of year

Person of the Year 2014Person of the Year 2013Person of the Year 2012

 

Person of the Year 2011Person of the Year 2010Person of the Year 2009

 

Person of the Year 2008Person of the Year 2007Person of the Year 2006

 

Person of the Year 2005Person of the Year 2004Person of the Year 2003

 

Person of the Year 2002Person of the Year 2001Person of the Year 2000

VF Posts big Gain with Caitlyn

Posted by Scott On December - 8 - 2015ADD COMMENTS

check_mark_125x125On June 1st 2015,  I posted the  July 2015 Vanity Fair cover as the Cover of the Week.  It  featured Caitlyn Jenner as the cover girl.

The cover shoot was done by legendary photographer Annie Leibovitz.  The article was written by Pulitzer Prize–winning contributing editor Buzz Bissinger.

So, the question is:  How Did it Sell here in Canada?

The answer is:  Really, Really well!

On a draw of 83,472, it sold 45,706 copies, for a 55% sell-thru.  Last year’s issue in this time slot had a draw of 83,637, sold 20,338, for a 24% sell-thru.  Therefore the gain was an increase of 25,368 copies sold, a 125% improvement.

The last time Vanity Fair sold this many copies in Canada was back on the September 2013 issue, which featured Princess Diana.

Jul 2015 Bruce Jenner

 

2013 September

The New Yorker 2015 (1st Half)

Posted by Scott On December - 3 - 2015ADD COMMENTS

boxing_globe_icon_125x125.2Which issues of the The New Yorker sold the best in Canada in the first half of 2015?

Below are the 3 Best Sellers, along with the worst seller.

On the left is how they looked on newsstands with their cover wrap.

And on the right is how they looked without the cover wrap.

Take you best guess then check the answers at the bottom of the page.

Jan 19th, 2015

2015 Jan 19th2015 Jan 19th without

Feb 23rd, 2015

2015 Feb 23rd withCV1_TNY_02_23_15Nelson.indd

Mar 16th, 2015

2015 Mar 16th2015 Mar 16th without

May 11th, 2015

2015 May 11th with2015 May 11th without

The Results Are:

Jan 19th 2015:  Sold 1,170 copies at a 15% sell-thru  (Ebola is a real buzz kill)

Feb 23rd 2015:  Sold 4,112 copies at a 38% sell-thru  (Classic Take on a Classic)

Mar 16th 2015:  Sold 2,051 copies at a 21% sell-thru

May 11th 2015:  Sold 2,014 copies at a 24% sell-thru

The Feb 23rd cover is a classic take on a classic cover.

1_2IRCqO34oyGU9f5HifmofA

New Yorker’s Best Sellers in Canada 2014

Posted by Scott On December - 2 - 2015ADD COMMENTS

boxing_globe_icon_125x125.2Which issues of the The New Yorker sold the best in Canada in 2014?

Below are the 3 Best Sellers, along with the worst seller.

On the left is how they looked on newsstands with their cover wrap.

And on the right is how they looked without the cover wrap.

Take your best guess, then check the answers at the bottom of the page.

 

August 11th, 2014

2014 Aug 11th2014 Aug 11th without

 

 

Dec 22nd 2014

 

2014 Dec 22nd 2014 Dec 22nd without

 

 

Feb 17th 2014

2014 Feb 17th Cover Wrap2014 Feb 17th

 

Jan 6th 2014

 

2014 Jan 6th2014 Jan 6th without

 

 

The Canadian Results Were:

Aug 11th 2014: Sold 4,339 copies at a 43% sell-thru

Dec 22nd 2014:  Sold 4,148 copies at a 39% sell-thru

Feb 17th 2014:  Sold 3,377 copies at a 33% sell-thru

Jan 6th 2014:  Sold 1,523 copies at a 19% sell-thru

Horse Canada Annual 2016

Posted by Scott On November - 26 - 2015ADD COMMENTS

The 2016 Horse Canada Annual SIP is set to hit newsstands on December 14th, 2015.

Last year’s 2015 Annual was incredibly successful. So successful that we have raised the price this year from $7.95 to $8.99, an increase of $1.04 or 13%.

Last year we increased the draw by 5,925 copies or 70%.  We increased the dealers carrying the magazine by 460 stores or 23%. And we re-designed the cover template. The result? Sales increased by 2,663 copies or a 96% improvement.  It was a Record-Breaker…establishing a new all-time sales level in the magazine’s history!

This year’s issue has a slightly higher draw, up 7.7%.

2016 Annual (Small)

 

2015HorseAnnual_Cover_Digital (Small)2014 Annual

Elle Canada Wow

Posted by Scott On November - 22 - 2015ADD COMMENTS

cover_of_the_week-125x125Those lips.  Those hips. The December 2015 cover of Elle Canada can be summed up in one word…wow!

The folks at Elle Canada invited their audience to watch the cover shoot live.

Then their readers were invited to choose the cover from two great options.

http://www.fashiongonerogue.com/elle-canada-puts-kylie-jenners-cover-up-to-vote/

http://www.ellecanada.com/celebrity/celebrity-spotlight/vote-now-for-elle-canada-s-december-2015-cover-with-kylie-jenner/a/108529#.VlHj23kQWM8

It appears the 79.6% chose the winning cover below.

kylie-110315-_3

 

Dec 2015best

 

 

 

Regional Fly Fishing Covers

Posted by Scott On November - 17 - 2015ADD COMMENTS

The Jan/Feb 2016 covers of Eastern Fly Fishing, Southwest Fly Fishing, and Northwest Fly Fishing are set to debut on newsstands on December 29th.

This publication prides itself on scouting out ideal destinations for fly fishing.

The Art Director is Jon Luke.

2016 JanFeb (Small)2016 JanFeb (Small)

 

2016 JanFeb (Small)

Time X

Posted by Scott On November - 14 - 2015ADD COMMENTS

cover_of_the_week-125x125The November 9th, 2015 issue of Time magazine is an interesting cover.  The magazine has once again used their famous X  technique.  But this time, rather than being used to signify the death of a villain, it is being used to signify the death of delicious food.

A fun and lighthearted twist on a Time magazine classic.

Look for this one to sell.

 

2015 Nov 9th20110520_107

Annual Forecast Issue 2016

Posted by Scott On November - 13 - 2015ADD COMMENTS

The Jan/Feb 2016 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on Dec 7th, 2015.

This annual Forecast issue is typically the best-selling issue of the year.

Love the crisp white background, bold type treatment, and strong use of the skybar area.

Packed full of data, this issue is highly valuable to professionals and newbies.

2016 JanFeb

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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