Covers Sell

Covers Sell

Hail The Walrus

Posted by Scott On March - 10 - 2016ADD COMMENTS

check_mark_125x125The Walrus‘ September 2015 issue had a cover feature on Uber, the “controversial” ride share app that has the taxi industry in Toronto up in arms.

The cover was both timely and brave.

I’m happy to report that they were rewarded for taking the risk with this cover.

Sales were up 14% from the same time slot last year.

Sales were also higher then the 3 subsequent issues as well…

  • 53% higher then the October 2015 issue
  • 20% higher then the November 2015 issue
  • 23% higher then the December 2015 issue

Being Timely and Brave are the hallmarks of great publishers.  Congratulations to the team at The Walrus.

sep 2016




Harrowsmith Gardening Digest 2016

Posted by Scott On March - 2 - 2016ADD COMMENTS

Harrowsmith’s 2016 Gardening Digest goes on sale March 21st, 2016.  This is the 4th year of publication.  Coast to Coast will distribute 30,325 copies across Canada.

Publisher Yolanda Thornton says, “Over the last four decades the name Harrowsmith has become synonymous with gardening, country living and how to tread a little more lightly upon the earth. The 2016 edition of Harrowsmith’s Gardening Digest proudly continues that tradition.”

“With a foreword by Chef Michael Smith, this issue features a wealth of information for the experienced or novice gardener alike. Have you ever considered growing some backyard berries? Gardening Editor Mark Cullen gives a primer, while resident Food Editor Joanna Notkin turns the sweet results into an assortment of mouth-watering recipes, ” says the Press Release.

“Along with putting this issue together, we launched a new brand for our tech-savvy readers. Called Harrowsmith Now (, it’s designed for mobile devices and social media, and through it we’re introducing Harrowsmith and our brand values to a new generation of readers,” says Yolanda Thornton, Publisher.

The new cover and the 3 prior covers are show here:


2016 Garden (Small)



2015 Issue                                     2014 Issue                                     2013 Issue

GDigest Sum2015 COVER (Small)garden digest 2014garden1 (Small)


Adele so Vogue

Posted by Scott On March - 1 - 2016ADD COMMENTS

cover_of_the_week-125x125The March 2016 issue of Vogue features the singing sensation Adele on the cover.  Smart of Vogue to use this musical star as their cover girl.  She looks great…and very approachable.

Amazing eyes, lips, and hair.

Look for this cover to sell well.

This issue of Vogue has 405 ad pages, the most ad pages of any of the top Fashion magazines for the important Spring season.

adele-vogue-cover-march-2016 (Small)




Posted by Scott On February - 11 - 2016ADD COMMENTS

The Apr/May 2016 issue of Canada’s History features a cover story on Canada’s Outlaws.

Art Director James Gillespie‘s cover treatment seems inspired by old wanted posters, Andy Warhol, and Esquire.

The issue goes on sale March 21st, 2016.  Click link below for music to view cover by.

2016 Apr (Small)






9th Straight Year of Growth

Posted by Scott On January - 29 - 2016ADD COMMENTS

check_mark_125x125Fly Fusion Magazine was launched in 2006, in both Canada and the USA.  Unlike many Canadian magazines, Fly Fusion’s ambition was to become not only Canada’s Fly Fishing Authority but to become North America’s Fly Fishing Authority (current tag line).

This high-quality, perfect bound, quarterly magazine retails for $7.95 in both Canada and the USA.   With the US dollar trading at nearly a 40% premium, the value of the U.S. Newsstand sales is a substantial bonus, for this BC-based publisher.  Sales have been up every year for 9 straight years!


USA Sales Growth By Year:

  • 2007…up 2714%
  • 2008…+54%
  • 2009…+ 6%
  • 2010…+11%
  • 2011…+18%
  • 2012…+7%
  • 2013…+8%
  • 2014…+9%
  • 2015…+5%

“The sales growth of Fly Fusion is something we are very proud of, says Jennifer Bird, Publisher.  “It validates our efforts to produce a magazine of the very highest quality.”

Newsstand sales in Canada are strong too…2015 is the best year yet.   Sales are up 10% in 2015, with 3 of the 4 issues posting sales gains, and the Fall 2015 issue setting a new sales record for that time slot.


The Spring 2016 issue will hit newsstands February 22nd, 2016.

Spring 2016 (Small)


Winter 2016 (Small)Fall 2015 (Small)

Summer 2015 (Small)Winter 2015 (Small)


Boarding Stable

Posted by Scott On January - 29 - 2016ADD COMMENTS

The March 2016 issue of Horse Sport hits newsstands on February 22nd, 2016.

The cover feature:  Ultimate Guide to choosing a Boarding Stable is precisely the kind of service journalism, with real benefits, that readers have come to expect from this title.

Art Director Bonnie Summerfeldt chose a warm purple and yellow color scheme.  Good use of left-hand side real estate and alternating of yellow and white help drive the eye down the page.

2016 Mar (Small)

20 Great Women

Posted by Scott On January - 25 - 2016ADD COMMENTS

The Feb/Mar 2016 issue of Canada’s History hits newsstands January 25th, 2016.

This issue’s cover feature is 20 Great Women, timed to celebrate the 100th Anniversary of Women’s sufferage in Canada.

Since 2006, this is just the third out of sixty-one issues to feature a women on the cover.

It is also rare for the magazine to use a black cover, this will also be just the 3rd time in 10 years.

2016 Feb (Small)



Trump For Dummies

Posted by Scott On January - 22 - 2016ADD COMMENTS

cover_of_the_week-125x125The February 1st, 2016 issue of Maclean’s is the Cover of the Week.

Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read!

For Dummies

From Wikipedia, the free encyclopedia
For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.

The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the “Dummies Man”, and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages.



thenandnow_125x125The dynamic duo that launched Canadian Scrapbooker 10 years ago has announced that they are changing the magazine’s name to Creative Scrapbooker.

Katharina Doyle (Co-Founder & Publisher) and Jackie Ludlage (Co-Founder & Editor-In-Chief) have also announced that they will be making the magazine available in the USA at select Barnes & Noble stores.

“After 10 years of developing a reputation as an inspirational and technique-rich magazine that is available in both print and digital formats, this new name will embrace their international growth plans,” says Scott Bullock, newsstand strategist.  “Newsstand sales of this high quality publication have been up for six straight issues over the past year and a half.”

The new name debuts with the Spring 2016 issue, which goes on sale February 29th, 2016.  The magazine’s cover price remains $11.99.

“We are pleased to take this opportunity to rebrand and rename our magazine to showcase the talent we have in Canada, and we now invite our international readers to be a part of each upcoming issue.  We hve grown into a company that has global reach, and we want to reflect that within our magazine, ” say Jackie Ludlage.  “We will continue to have the same dedicated, energetic, and creative team that our readers and followers have come to know and love.”

“Our name change to Creative Scrapbooker reflects the importance of our social media identity.  We feel this is the right time to re-brand and grow,” says Katharina Doyle.

Canadian Scrapbooker was created in 2005 and has become an innovative global leader in the paper crafting industry.  The magazine was the dream of two women in Alberta, who set out to give Canadian paper crafters a voice.

Canadian Cover:

2016 Spring1 (Small)

USA Cover:

2016Spring2 (Small)


Previous Look:


2015 Fall (Small)2015 Winter (Small)








Legion Refreshes Look

Posted by Scott On January - 20 - 2016ADD COMMENTS

thenandnow_125x125Legion Magazine has been publishing for 90 years…quite a milestone in Canadian Publishing.  To celebrate, the Publisher Jennifer Morse unleashed their amazing Art Director, Jason Duprau, to come up with a refreshed look.  Here’s the inside scoop:

“We have come a long way. Legion Magazine is entering its 90th year of publishing and going strong. To mark our anniversary, we have refreshed the look and content of the magazine. More pages are being devoted to coverage of Canada’s military history and current issues related to veterans and defence. New sections have been added, including “Heroes and Villains”, “Artifacts” and “My Story”—we hope you enjoy them. Also during this anniversary year, we are taking a nostalgic look back at where we have come from in “Our back pages”. We have even improved the readability of the text itself. As always, we will continue to present rare archival and rich contemporary photography to complement the powerful stories our writers tell. And most importantly, we look forward to sharing more of this country’s history with you. We wish you good reading.”

Jennifer Morse General Manager “For our 90th Anniversary re-launch, we decided it was a perfect opportunity to give the magazine a complete visual overhaul. Our goal was to create a magazine that was both bold yet elegant and sophisticated. We started with the cover and development of a new wordmark for the magazine. We’ve committed to a clean, uncluttered cover, emphasizing iconic photography, bold cover lines and a clear and concise skybar. For the interior, a new grid was developed to allow more whitespace, which allows visuals much needed breathing room and increases readability. We selected a new family of fonts to achieve striking typography and developed various devices to pull readers from page to page.” Jason Duprau Art Director, Circulation and Production Manager


After Result

2016 JanFeb (Small)



NovDec 2015 (Small)



















About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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