Covers Sell

Covers Sell

Fly Fusion – Lake Tactics Revealed

Posted by Scott On May - 6 - 2010

Dealer coverage has expanded by 131% in Canada. Unit sales have increased by 246% from prior year. Newsstand revenues have spiked by 296% (price hike to $7.95). Our new cover treatments seem to be resonating with the Canadian Fly Fishing community.

Likewise, sales in the United States, where distribution expansion has yet to occur, have increased by 57.6%, without any retail promotional support.

This speaks to the quality of the magazine, which has upgraded cover stock, added perfect binding, created a new drop down box device in the upper right corner, and features visually stunning cover images with compelling, benefit-oriented cover lines and supporting sell lines.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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