Covers Sell

Covers Sell

Fly Fusion – Lake Tactics Revealed

Posted by Scott On May - 6 - 2010

Dealer coverage has expanded by 131% in Canada. Unit sales have increased by 246% from prior year. Newsstand revenues have spiked by 296% (price hike to $7.95). Our new cover treatments seem to be resonating with the Canadian Fly Fishing community.

Likewise, sales in the United States, where distribution expansion has yet to occur, have increased by 57.6%, without any retail promotional support.

This speaks to the quality of the magazine, which has upgraded cover stock, added perfect binding, created a new drop down box device in the upper right corner, and features visually stunning cover images with compelling, benefit-oriented cover lines and supporting sell lines.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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