Covers Sell

Covers Sell

Canada’s History – Shell Shock

Posted by Scott On May - 6 - 2010

The second issue, since re-branding from The Beaver to Canada’s History, is scheduled to hit newsstands May 24th.

Never before, in the magazine’s illustrious 90-year history, has the magazine employed such a bold typographical treatment on a full bleed cover background.

This important, controversial, sensitive, and compelling investigation into the rarely talked-about subject matter, is courageous editorially, and deserved an equally courageous cover treatment.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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