Covers Sell

Covers Sell

SI’s 2015 Swimsuit Issue

Posted by Scott On February - 13 - 2015

cover_of_the_week-125x125The Sports Illustrated 2015  Swimsuit Issue is creating quite a buzz, as it always has, as SI continues to create “shock and awe”.  The latest cover lowers the bikini line to shocking new lows in a game to get the twits to tweet their outrage.  Apparently it is working.  Moral outrage has surrounded the issue every year, since first launching in 1964.

The swimsuit model model, Hannah Davis,  was interviewed on the Today show said, “I think you’re making it look a lot naughtier than it really is to be honest,” Davis told Matt Lauer on TODAY Monday after a ribbon graphic covered part of the cover. “To be honest, I think SI always tries to do something a little different every year, and I think this year, it’s the year of the torso.

The year of the torso?  Uh, huh.  Looks like SI is serious about the old adage that sex sells.  Which one do you like best?  Vote for 2015, 2014, and 2013 below.  

2015 (Small)

swimsuit2014

Swimsuit2013

 

Which cover do you like best?

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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