Covers Sell

Covers Sell

Two HUNTING Covers

Posted by Scott On September - 12 - 2014

boxing_globe_icon_125x125.2The 2014 Hunting Annuals (SIPS) from Outdoor Canada and Ontario Out of Doors are on newsstands now.  Both covers are interesting, and each has taken a radically different approach to the cover design.

Outdoor Canada has produced a classic SIP.  The mother brand is clearly identified in the upper left corner.  The word HUNTING played out loudly.  SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed.  The “celebrity” cover boy is a Giant Buck.   The main sell line in the classic position upper left, and is handled beautifully tucking in behind the left ear, with a blue “starburst” tucked under the right ear.  Lots of hooks with great benefit-oriented sell lines.

Ontario Out of Doors has opted for the “less is more” approach.  The mother brand is handled nicely at the top right.  The word HUNTING is about as large and powerful as it could possibly be, with the word Annual in script layered nicely.  This approach uses a montage of images, both predators and prey, that evoke the feeling of actually being out in the field.

Both covers are powerful in their own way.

Which cover do you like best and/or think will sell best?  Cast your Vote here.  We will report back later in the year as sales firm up.

 

 

Outdoor Cda - 2014-45-70165OOOD cover_Sept2014

 

And the winner is ....

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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