Covers Sell

Covers Sell

Two HUNTING Covers

Posted by Scott On September - 12 - 2014

boxing_globe_icon_125x125.2The 2014 Hunting Annuals (SIPS) from Outdoor Canada and Ontario Out of Doors are on newsstands now.  Both covers are interesting, and each has taken a radically different approach to the cover design.

Outdoor Canada has produced a classic SIP.  The mother brand is clearly identified in the upper left corner.  The word HUNTING played out loudly.  SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed.  The “celebrity” cover boy is a Giant Buck.   The main sell line in the classic position upper left, and is handled beautifully tucking in behind the left ear, with a blue “starburst” tucked under the right ear.  Lots of hooks with great benefit-oriented sell lines.

Ontario Out of Doors has opted for the “less is more” approach.  The mother brand is handled nicely at the top right.  The word HUNTING is about as large and powerful as it could possibly be, with the word Annual in script layered nicely.  This approach uses a montage of images, both predators and prey, that evoke the feeling of actually being out in the field.

Both covers are powerful in their own way.

Which cover do you like best and/or think will sell best?  Cast your Vote here.  We will report back later in the year as sales firm up.

 

 

Outdoor Cda - 2014-45-70165OOOD cover_Sept2014

 

And the winner is ....

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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