Covers Sell

Covers Sell

GardenMaking, Roses

Posted by Scott On May - 5 - 2010

The Summer issue of Garden Making has just come off press. It will be going on sale May 17th.

This electrifying cover, featuring a classic image of iconic yellow Roses, passes the 3 second rule…do you quickly get what this issue is featuring?

This is what I like to call “committing to the cover.” It cuts through the clutter fast.

It also uses the cover real estate extremely effectively, on the left hand side, alternating supporting sell-line colors so the eye travels easily down the page.

The cover stock has been upgraded. And the issue is packed with information and mouth watering, heart-pumping advice for gardeners.

The issue has been aggressively promoted with many of Canada’s finest magazine retailers, and the distribution has been increased by 35%.

I smell a winner.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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