Covers Sell

Covers Sell

Nature’s Fury

Posted by Scott On April - 30 - 2010

On my way to the airport this week  the taxi driver was tuned into the radio to check on possible traffic problems. The reporter, high above us in his helicopter, kept squawking about an accident on the east bound Expressway. Since nothing was mentioned about an accident on the west bound, making it to the airport on time seemed a safe bet.

Problem: Rubber Neckers

The helicopter guy failed to mention that drivers heading westbound were slowing down to have a look at the accident.

Perhaps recognizing that human beings are hard wired to be fascinated by disasters, National Geographic just came out with a new SIP: Nature’s Fury

Check it out if you want some tips on how to package an SIP.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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