Covers Sell

Covers Sell

The Bomber

Posted by Scott On July - 17 - 2013

The twits are twittering about the August 1st, 2013, issue of RollingStone magazine.  Moral outrage abounds.  Tasteless.  Disgusting.  The indignity of it all.

http://www.bbc.co.uk/news/entertainment-arts-23340329

http://news.nationalpost.com/2013/07/17/rolling-stone-slammed-for-boston-suspect-dzhokhar-tsarnaev-magazine-cover-for-issue-that-no-one-has-read-yet/

Here’s the offending cover.

Is it really so different than this cover?

Is this cover less offensive?

How tasteless is this cover?

Does this cover glorify a criminal?

Is this gangster a saint?

My guess is that the article is brilliantly researched and written and, I predict, will win some editorial awards very soon.  Given all the buzz and free publicity, I also predict the issue will sell extremely well, particularly in Boston.   It’s RollingStone magazine…they’ve been covering Patty Hearst, The Black Panthers, The Weatherman, and all sorts of wild and crazy guys for decades. 

All I can say is:  Really?

Here’s a tune to remind you…

http://www.youtube.com/watch?v=3a7cHPy04s8

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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