Covers Sell

Covers Sell

High Quality Flower

Posted by Scott On February - 21 - 2019ADD COMMENTS

The May/Jun 2019 issue of Maximum Yield Cannabis is set to hit newsstands on April 15th, 2019.

Art Director, Dionne Hurd, has outdone himself on this amazing cover.

This is the fourth issue since we launched the title on Canadian newsstands (Oct/Nov 2018 issue) and at Barnes & Noble exclusively in the USA.

The magazine received great support from Canadian retailers.  Our first issue sold so well, we are now the #2 selling Cannabis focused publication in Canada, only slightly behind the venerable High Times.  And our second issue is on track to sell even better then the first.

 

Strike

Posted by Scott On February - 19 - 2019ADD COMMENTS

The Apr/May issue of Canada’s History is scheduled to hit newsstands on March 25th, 2019.

Art Director James Gillespie has created a compelling cover for the 100th Anniversary of the Winnipeg Strike.

Using an iconic black and white photograph, Gillespie has chosen a big bold type treatment, and a “less is more” approach to create a clean and uncluttered cover.

 

Best Finish

Posted by Scott On February - 13 - 2019ADD COMMENTS

The Apr/May 2019 issue of Canadian Woodworking is set to hit newsstands on March 18th, 2019.

Art Director Jonathan Cresswell-Jones has created another cover sure to sell well.

Nice close up shot.  Good use of left hand real estate for key sell lines.  Strong skybar treatment.  The use of a number to quantify value.  A starburst call out.  And the blessed word “Best”, all combine to create a winning cover.

Canadian Woodworking continues to be on a roll:

  • In 2016, sales up 49%…5 of 6 issues posted gains
  • In 2017, sales up 21%…5 of 6 issues posted gains
  • In 2018, sales up 39%…5 of 6 issues posted gains

Time to Garden

Posted by Scott On February - 1 - 2019ADD COMMENTS

The Spring 2019 issue of Harrowsmith is now ready to print, and scheduled to hit newsstands on March 4th, 2019.

Art Director Meredith Mackinley has created another winning cover.

Harrowsmith is on a roll.  Last year’s Spring issue was up 24% from prior year in units sold.  Plus:  because we raised the cover price to $6.99, revenue was up 45%!  That follows revenue gains of 11% in 2017, and of 22% in 2016 on our Spring issues!

Great covers, and great content, packaged beautifully can do that.

 

Fight Light

Posted by Scott On January - 30 - 2019ADD COMMENTS

The Mar/Apr 2019 issue of SkyNews is set to hit newsstands on Feb 11th, 2019.

Art Director Janice McLean has delivered another cover that pops.  I love the gold border, the cover slash, and the bold type treatment.

SkyNews outsells all other astronomy magazines in Canada.

 

 

 

Pro Tips

Posted by Scott On January - 29 - 2019ADD COMMENTS

The Mar/Apr 2019 issue of Horse Canada is ready to go, and scheduled to hit newsstands on February 25th, 2019.

Art Director Sieu Truong has created a breath-taking cover.

This horse “portrait” absolutely screams elegance and impact.

Alternating yellow/red/yellow in the sky bar area directs the eye across the page. The bold type treatment for the main sell, in the top left corner, pops.  And the four supporting sell lines provide the perfect counter balance.

This poster quality cover is a classic.

Master Nymphing

Posted by Scott On January - 28 - 2019ADD COMMENTS

Fly Fusion has just completed the cover for their Spring 2019 issue, which will go on sale February 25th, 2019.

This high-energy action shot is the latest in our series of “top predator” covers.

Bold type treatment.  Clean and uncluttered.  Drop Down Box in upper right corner. Good use of left hand real estate for other sell lines.

The overall effect achieves that “poster quality” feel we look for in a great cover.

Cave Man

Posted by Scott On January - 28 - 2019ADD COMMENTS

This image from the Daily News may not be a magazine cover, but it sure looks like one. Bold graphic.  Big Type.  White background. Clever and concise cover line.

 

 

Warbirds

Posted by Scott On January - 24 - 2019ADD COMMENTS

The Mar/Apr 2019 issue of Legion magazine is set to hit newsstands on Feb 25th, 2019.

Jason Duprau and his team of experts has created another winning cover.

This cover is layered beautifully to create a 3-d feel.  The big bold main sell line works hard. The skybar area uses color effectively to draw the eye across the cover.  And the use of both a starburst and + symbol work nicely to organize and call out the other features.

The overall effect is powerful, energetic, clean and uncluttered, and has that “poster quality” I look for in a great cover.

 

 

 

 

Canadian Running

Posted by Scott On January - 16 - 2019ADD COMMENTS

The Jan/Feb 2019 issue of Canadian Running is on newsstands now.

This cover checks all the right boxes, and is a great way to star a new year.

Crisp white background.  Hot red type treatment.  Bold type.  Great use of left hand space for additional hooks.  Benefit-oriented sell lines.

Look for this one to sell!

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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