Covers Sell

Covers Sell

Our Next Home…The Space Issue

Posted by Scott On August - 27 - 2015ADD COMMENTS

cover_of_the_week-125x125The September 7th, 2015, issue of Maclean’s is an eye-opener.

How refreshing in the midst of political silly season to get a cover like this from Maclean’s.

This cover is extremely playful and humorous.

Look for this one to sell!

mme07se2015

 

For your listening pleasure:

 

 

 

Trump This

Posted by Scott On August - 26 - 2015ADD COMMENTS

cover_of_the_week-125x125Love him or hate him, the fact is that Fox News and CNN are loving the ratings that 24/7 Donald Trump coverage is generating.

TIME magazine is obviously paying attention to the numbers, and wants to get in on the action.

It’s not the first time Trump has appeared as the cover boy.  And if it works, it won’t be the last.

Deal with it indeed.

trump-cover-final (1)

Donald 1old 2donald 3

 

Trout Tactics (Unconventional)

Posted by Scott On August - 19 - 2015ADD COMMENTS

The Fall 2015 issue of Fly Fusion is set to hit newsstands on August 24th.  This year’s edition features another “top predator” cover.

We continue to expand our dealer coverage in both Canada and the United States, as sales continue to grow relentlessly.  Our draw in Canada for this issue will be 12,625 copies, our high water mark since a promoted issue in 2010.  In the USA, our draw is 15,800 copies–the most we have ever distributed.  Special thanks to Sue Keavney at CTC.

Fall 2015

 

 

Sub Hunter

Posted by Scott On August - 18 - 2015ADD COMMENTS

The Sep/Oct 2015 issue of Legion magazine is scheduled to hit newsstands on August 31st.

Art Director Jason Duprau employed his most aggressive type treatment ever on this cover.

Look for our promotion at Chapters/Indigo.

SepOct 2015 (Small)

 

 

 

How to Make a Million

Posted by Scott On July - 30 - 2015ADD COMMENTS

The Sep/Oct 2015 issue of Canadian Real Estate Wealth is set to hit newsstands on August 17th, 2015.

This all type cover treatment will make it hard to miss on shelves.

Look at some of Consumer Reports covers below to see other strong type treatments.

 

2015 SepOct

Apr 2014Jan 2014May 2013

Mar 2013Nov 2013Jun 2015

 

 

 

 

 

 

Vogue 2014 (Take the Test)

Posted by Scott On July - 29 - 2015ADD COMMENTS

boxing_globe_icon_125x125.2Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

Nov 2014  (Fall Romance)

Nov 2014

 

Mar 2014 (Rihanna)

Mar 2014

 

Aug 2014 (Blake Lively)

Aug 2104

 

Sep 2014 (Fall Fashion)

Sep 2014

 

And the Answers Are:

#1 Seller in Canada…Sep 2014, Fall Fashion, sold 47,530  (Seasonality Matters)

#2 Seller in Canada…Mar 2014,  Rihanna, sold 28,420  (A List Celebrity)

#3 Seller in Canada…Aug 2014, Blake Lively, sold 24,615

#12 Worst Seller in Canada…Nov 2014, Romance, sold 12,293  (Huge failure)

Music to Take Test By:

Bill Cosby’s 35 Accusers

Posted by Scott On July - 28 - 2015ADD COMMENTS

cover_of_the_week-125x125Some covers are instantly iconic, as is the case with the July 27th–August 9th cover of New York magazine.

This bold, risk-taking cover has gained the magazine tons of free media exposure both on social media and has been covered widely on TV, Radio, and newspapers.

Kudos to New York magazine for the courage to publish such an important story.

This may be the cover of the year.

We will report back later in the year to see how it performed on newsstands.

Bill Cosby

Untapped Launched

Posted by Scott On July - 27 - 2015ADD COMMENTS

news_green-125x125Michael Brooke, Publisher of Concrete Wave (a Canadian Skateboarding magazine, successfully published for 16 years), has decided to launch a new magazine…Untapped.  The first issue (Summer 2015) is now available in the Toronto/Hamilton area, with 5,000 copies printed and distributed to controlled outlets such as Health Food stores, local shops, events, art galleries, festivals.

Here’s what their press release has to say about the editorial thrust of the magazine:

“UNTAPPED explores ways in which people can find flow. It’s a topic that many are intrigued by, but few really know much about. By capturing the spirit of remarkable people, places and things, UNTAPPED is a resource to inspire people to find flow in their lives.”

What makes this interesting is the business proposition that Michael Brooke is offering.  Brooke is seeking to find Publishers in other markets across Canada who want to establish their own franchise.  Nova Scotia has already been snapped up.  For just $2,500 per issue, Brooke supplies 5,000 copies of a 32-page magazine.  The local publishers are responsible for selling the Back Cover, Inside Back Cover, and Inside front cover to advertisers in their territory.  Brooke will provide customized front covers if requested.  And if the local publishers wish to sell more local ads, an additional 8 page form will be printed for an extra $2,500, which can feature stories on local people and places.  Brooke gets a 10% royalty on all ads sold.

So if you are looking for your own publication, that gives you the ability to grow it at your own pace…this might be an opportunity worth exploring.

coveruntapped

Concrete Wave #1covers from BG_Page_5

 

 

 

 

 

 

Vogue 2013 (Take the Test)

Posted by Scott On July - 27 - 2015ADD COMMENTS

boxing_globe_icon_125x125.2Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

 

March 2013 (Beyoncé)

2013 Mar

 

August 2013 (Claire Danes)

2013 Aug

 

January 2013 (Gwen Stefani)

2013 Jan

 

September 2013 (Fall Fashion)

2013 Sep

 

And the Answers Are:

#1 Seller in Canada…Sep 2013, Fall Fashion, sold 60,524  (Seasonality Matters)

#2 Seller in Canada…Mar 2013,  Beyonce, sold 35,489  (A List Celebrity)

#3 Seller in Canada…Aug 2013, Claire Danes, sold 31,160

#12 Worst Seller in Canada…Jan 2013, Gwen Stefani, sold 17,512  (Huge failure)

Esquire 2014 Covers (Take the Test)

Posted by Scott On July - 24 - 2015ADD COMMENTS

boxing_globe_icon_125x125.2Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

Jul 2014 (Fatherhood)

2014 July

 

Dec 2014 (Channing)

2014 Dec

 

Jan 2014 (Meaning of Life)

2014 Jan

 

Nov 2014 (Sexiest)

2014 Nov

 

And the Answers Are:

#1 Seller in Canada…Jan 2014, Meaning of Life,  sold 9,912  (Meaning of Life annual theme in this time slot works)

#2 Seller in Canada…Mar 2014,  Channing,  sold 9,300  (Proving Studs still sell)

#3 Seller in Canada…Jul 2014, Fatherhood, sold 7,245 (In 2013 this theme in this time slot featuring Brad Pitt was #3 too)

#11 Worst Seller in Canada…Nov 2014, Sexiest Women Alive, sold 4,658 (This annual theme bombed when moving away from typical background template…too understated…see examples of standard background template below).  If it ain’t broke don’t fix it.

2013 Nov2012 Nov

2011 Nov2010 Nov

2009 Nov2008 Nov

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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