If you haven’t seen the October 2015 issue of Esquire, rush out to newsstands and grab a copy before you miss out.
This issue should be must reading for any Publisher, Editor, Art Director, Advertising Director or Circulation Manager, as it documents the history of American culture, as seen through the pages of Esquire magazine.
The 212 page issue is packed with insights into the creative process.
And if you ever wondered if covers are taken extremely seriously by Esquire, this issue makes it clear that creating fantastic covers is central to the Esquire brand and identity.
In fact, the October 2015 cover is a huge five-page gatefold (sponsored by Samsung…they get it) that showcases 20+ classic covers from the Esquire archive.
On page 38 you’ll find the very first cover of Esquire, from Autumn 1933… and issue that had articles by Ernest Hemmingway, John Dos Passos, and Dashiell Hammett…quite the editorial line-up.
On page 40 you’ll find A Note From the Editor, David Granger, that announces the launch of a new digital archive, Esquire Classic, that has every issue, every article, every cover, every ad ever produced by Esquire.
On page 68 you’ll find four images from some of Esquire’s famous “cover-up” covers, featuring semi-nude models who have been covered in artistically interesting ways.
On page 77 you will find a brief expose on the classic Angie Dickinson cover from March 1966, which led to a re-creation for the famous Britney Spears cover in November 2003.
On page 108 you’ll learn about Carl Fischer (now 91 years old), the photographer who collaborated with Editor George Lois, on 60 iconic covers from 1963 to 1972. It’s a fascinating expose on the creative process. It features stories about the Muhammad Ali cover (April 1968), the Campbell Soup cover (May 1969), the Sonny Liston cover (Dec 1963), The Chicago Democratic convention cover (Nov 1968) and the Lt. Calley cover (Nov 1970).
On page 134 you’ll find an article on covers featuring JFK…no one has appeared on more Esquire covers!
On page 180 you’ll find two covers featuring sex symbols shaving… Marilyn Monroe March 1965, and Jessica Simpson May 2008…which is clearly sponsored by The Art of Shaving, who has an adjacent gatefold ad…smart!
And sprinkled throughout you’ll find other covers with briefs on why they mattered.
This issue demonstrates the importance of magazines, and why covers matter. Don’t miss it.