Covers Sell

Covers Sell

2 Covers for Canada’s History

Posted by Scott On February - 24 - 2017ADD COMMENTS

The Apr/May 2017 time slot has two important milestones to celebrate.  So Canada’s History’s Art Director James Gillespie has created two covers to get the job done.

The first cover will be distributed just in Quebec to honour the 375th Anniversary of Montreal.

The second cover will be distributed to all other Provinces to honour the 100th Anniversary of Vimy.

 

Apr2017Montreal (Small)

 

Apr 2017 Vimy (Small)

 

Swimsuit Issue 2017 has 3 Covers

Posted by Scott On February - 22 - 2017ADD COMMENTS

cover_of_the_week-125x125The 2017 Sports Illustrated Swimsuit issue features Kate Upton as the cover girl.  (She was also the cover girl in 2012 and 2013).  This year SI is putting out 3 different covers, all featuring Kate.

“We didn’t start off with the idea of three covers, regardless of who was on the cover,” explained SI Swimsuit editor MJ Day. “But when Kate was actually shooting, we were trying so many different looks on her and each photo was coming back just as great as the next,” said Editor MJ Day.

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Trout Guide

Posted by Scott On February - 16 - 2017ADD COMMENTS

The Spring 2017 issue of Fly Fusion is set to hit newsstands on Feb 21st, 2017.

Fly Fusion is one of the few niche magazines in Canada that has managed to become a top contender in its category in the USA.

For the 10th year in a row, Fly Fusion’s sales in the USA have increased.  In 2016, sales were up 6%.

Graph Blog1

Spring 2017 (Small)

 

 

Grain Elevator

Posted by Scott On February - 15 - 2017ADD COMMENTS

The Spring 2017 issue of Prairies North features an iconic image from Saskatchewan’s rural landscape.

Art Director Lionel Hughes chose this cover image from a short list of winners of a photo contest the magazine sponsored.

Like many regional magazines, images that celebrate the “home land” are often winners.

The cover price has been raised from $6.95 to $7.99.  The last time the cover price increased was in 2005, from $5.95 to $6.95.

The issue goes on sale March 13th, 2017.

2017 Spring (Small)

 

New Yorker’s 92nd Anniversary Issue

Posted by Scott On February - 13 - 2017ADD COMMENTS

cover_of_the_week-125x125The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue.

According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.”

However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.

I’ll Check Up on it later in the year.

 

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Sophie Gregoire Trudeau Exclusive

Posted by Scott On February - 9 - 2017ADD COMMENTS

cover_of_the_week-125x125FASHION Magazine  has just announced that the March 2017 cover will feature Sophie Gregoire Trudeau…that’s quite an accomplishment!

According to the press release:  “The issue marks Grégoire Trudeau’s first fashion cover to date and includes an eight-page feature, in which Grégoire Trudeau speaks to the importance of promoting women’s rights in today’s chaotic socio-political landscape.”

The March issue is “feminist themed”, and is coordinated with International Women’s Day, which falls on March 8th, 2017.  Look for the issue on newsstands February 13th, 2017.

The Press Release goes on to say:  “In addition to discussing her recovery from bulimia nervosa, Grégoire Trudeau shares her other passion projects, which include promoting self-esteem in girls and advocating for wage equality, affordable daycare and justice for Indigenous women.”

“We’re so proud to have Sophie Grégoire Trudeau as the face of this month’s feminist-themed issue,” says Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “She is one of many great Canadian women we profile in the issue who are actively creating a better future for everyone. In this issue we also include the results of our first-ever “State of Sisterhood” survey, which was completed by more than 1,100 Canadian women.”

Mar 2017

Target Trump

Posted by Scott On February - 8 - 2017ADD COMMENTS

The February issue of VILLAGE magazine (out of Dublin, Ireland) is creating quite a buzz.  It shows crosshairs on Donald Trump’s head, with the provocative words “Why Not?”, raising the question: is assassinating the President of the Untied States worth considering?

This disturbing cover created a social media backlash against the magazine.  But Editor Michael Smith has strongly denied the allegation that the cover is supporting the assassination of President Trump.   Apparently, the article concludes, after considering arguments both pro and con, that such a solution is not a good idea.

One of my 36 Cover Rules is, Rule #6:  Be Controversial.

But perhaps the cover isn’t as controversial as critics might think.  After all, musicians such as Madonna and Big Sean have mused about taking out Trump.  Madonna gave a speech where she said that she “thought an awful lot about blowing up the White House.”   And Big Sean rapped on a live radio show the following words, ” I might just kill ISIS with the same icepick / That I murder Donald Trump in the same night with.”  And apparently, according to an article on Mashable, there are over 12,000 tweets on Twitter that have called for the new president’s assassination.

Perhaps the old adage that there is no such thing as bad publicity still applies in the era of “click bait”.

Fact:  4 Presidents have been assassinated, 1 Democrat and 3 Republicans:  John Kennedy (D); William McKinley (R); James Garfield (R); Abraham Lincoln (R).

 

 

Trump In Crosshairs

New Logo for Horse Canada

Posted by Scott On February - 3 - 2017ADD COMMENTS

thenandnow_125x125The Mar/Apr 2017 issue of Horse Canada will be sporting a new look logo to kick-off the new year.

Look for it on newsstands February 27th, 2017.

Publisher Jennifer Anstey says, “Horse Canada has had the same logo since it launched in 2001, and needed a fresh look to match its vibe. The contents, fonts, and presentation have been updated over the years, but we realized that the package wasn’t complete without a new logo. The new style reflects the friendly yet authoritative tone of the magazine, keeping horses and Canada front and center.”

The Art Director is Sieu Truong.

2017 MarApr

 

 

2002 MarApr (Small)2016 Dec (Small)

Harrowsmith’s 2016 Gardening Digest established a new all-time sales record in 2016!

check_mark_125x125Sales increased by 22% from prior year!

The draw was trimmed by 7%.

Efficiency improved by 7 pts.

The covers have been evolving every year, as you can see below.

The 2017 edition is going on sale soon.  Pan to bottom of this post to see a sneak peak of the 2017 cover…

2016 A Record Breaker

2016 Garden (Small)

 

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2017 Garden (Small)

 

Canadian Real Estate Going Up!

Posted by Scott On January - 27 - 2017ADD COMMENTS

check_mark_125x125Canadian Real Estate Wealth enjoyed a very successful year on the newsstand in 2016. With real estate markets in both Vancouver and Toronto sizzling, so too are our sales.

Five of our six issues are posting strong gains.

The total increase for 2016 is 15%.

Fabulous covers by Art Director Ali Salvati are shown below.

  • Jan/Feb 2016…up 28%
  • May/Jun 2016…up 7%
  • Jul/Aug 2016…up 19%
  • Sep/Oct 2016…up 14%
  • Nov/Dec 2016…forecast up 27%

 

2016 JanFeb (Small)2016 MayJun (Small)

Sep 2016 (Small)2016 AugSep (Small)

2016 NovDec (Small)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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