Covers Sell

Covers Sell

Two HUNTING Covers

Posted by Scott On September - 12 - 2014ADD COMMENTS

boxing_globe_icon_125x125.2The 2014 Hunting Annuals (SIPS) from Outdoor Canada and Ontario Out of Doors are on newsstands now.  Both covers are interesting, and each has taken a radically different approach to the cover design.

Outdoor Canada has produced a classic SIP.  The mother brand is clearly identified in the upper left corner.  The word HUNTING played out loudly.  SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed.  The “celebrity” cover boy is a Giant Buck.   The main sell line in the classic position upper left, and is handled beautifully tucking in behind the left ear, with a blue “starburst” tucked under the right ear.  Lots of hooks with great benefit-oriented sell lines.

Ontario Out of Doors has opted for the “less is more” approach.  The mother brand is handled nicely at the top right.  The word HUNTING is about as large and powerful as it could possibly be, with the word Annual in script layered nicely.  This approach uses a montage of images, both predators and prey, that evoke the feeling of actually being out in the field.

Both covers are powerful in their own way.

Which cover do you like best and/or think will sell best?  Cast your Vote here.  We will report back later in the year as sales firm up.



Outdoor Cda - 2014-45-70165OOOD cover_Sept2014


And the winner is ....

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Ricardo Launches In English Canada

Posted by Scott On September - 11 - 2014ADD COMMENTS

cover_of_the_week-125x125The Premiere Issue of RICARDO is set to debut in English Canada on September 15th, 2014.

In Quebec, the magazine has been an incredible success story for years, with sales of 40,000 to 50,000 copies at a 50% sell-through efficiency.

Here’s what Coast to Coast’s April Ruckemann has to say about the launch:

Ricardo, Canada’s Cooking Magazine, is soon to be on a newsstand near you. With excellent content, fabulous photography and high quality paper this product feels more like a book and is great value at only $6.99. The launch cover is perfectly designed for the fall cooking and entertaining season. You will find Ricardo on mainline racks as well as numerous promotional and checkout positions. All this, combined with a healthy media campaign, is sure to see Ricardo build and maintain a steady following of readers. We at Coast to Coast are pleased to have partnered with Ricardo on this project.


Ricardo 2014-10-57052 (3)



Two Covers for Chatelaine

Posted by Scott On August - 27 - 2014ADD COMMENTS

cover_of_the_week-125x125The September 2014 issue of Chatelaine features a “tumble” cover, according to Sarmistha Roy at Chatelaine.

On one side, a fabulous food cover, flip it over and on the other side is a gorgeous beauty cover.

It’s great to see such creativity and attention to detail on both these covers.

Tip of the cap to the entire team for what looks like a very hot issue.



sep 2014asep 2014b

Robin Williams

Posted by Scott On August - 20 - 2014ADD COMMENTS

cover_of_the_week-125x125The current issue of People Weekly pays tribute to the life of Robin Williams.

The folks at People Weekly obviously took great care in choosing an image that is respectful and dignified, but also reflects the pathos of the untimely passing of this great American comic genius.

A tip of the cap to the art director for handling this cover with such respect.





Dirt Trax Roars

Posted by Scott On August - 19 - 2014ADD COMMENTS

The Fall 2014 issue of Dirt Trax is set to hit newsstands on September 15th, 2014. Art Director Andrew Knor has packed this cover with energy and excitement. The double image cover has worked well for us in the past, so it is being used again to see if similar results can be achieved. Vol 16 1

Canadian Antiques & Vintage

Posted by admin On August - 15 - 2014ADD COMMENTS

thenandnow_125x125The Upper Canadian Antiques Showcase is being re-launched as Canadian Antiques & Vintage effective with the September/October 2014 issue. Canadian Antiques & Vintage has a history of publication in Canada dating back over 50 years, to 1963.  The publication was a merger of Canada’s two best-known antiques publications: Antique and Collectibles Showcase (dating to 1963) and The Upper Canadian (in continuous publication since 1980) following their acquisition in 2005 by Canadian publisher 2Brilliant Media Inc.

Publishers Herb and Sophie Bond say that:

“Canadian Antiques & Vintage serves its readers and advertisers through extensive coverage of national trends in the collection of antiques, folk art, vintage fine art, and vintage collectibles. We deliver: feature stories, authored by experts, on pieces and genres of collecting; detailed on-the-ground coverage of local and regional shows and auctions, including every major national event; personal profiles of passionate Canadian antique collectors young and old – why they collect, what they collect, how they began, the changes they’ve witnessed; insightful conversations with dealers and those in the antiques trade, where secrets are often shared; ‘how to’ collecting articles; hints on decorating with antiques; legal comment on a variety of collector concerns; antique-related travel in Canada, and also internationally, for readers on the antiques hunt; ‘Q&A’ decoding of heirloom treasures; book reviews across a wide variety of collecting; significant collections of Canadiana seen in museums across the nation. More than that, Canadian Antiques & Vintage is the place where Canadian collectors congregate and come together around their passion, offering their insight and experience to others.  Simply put, our readers recognize us as the voice of the tribe.”
The magazine is upgrading to perfect binding, and the cover price will be raised from $6.95 to $7.95, and will be published six times per year.
Coast to Coast will be the distributor, working with CoversSell.Com.
SepOct 2014JulAug 2010 (Small)



Thinking Sells

Posted by admin On August - 13 - 2014ADD COMMENTS

The Winter 2014 issue of Rotman Management was a winner at the newsstand, both in Canada and the United States.

The magazine used to sell just a few copies at Chapters/Indigo…39 copies in total on the Winter 2012 issue, and 49 copies on the Winter 2011 issue. CoversSell.Com launched it through Coast to Coast with a finely tuned distribution through the wholesale supply channel to top bookstore, specialty newsstands, and terminal accounts.

Sales in Canada. were 1,287 copies.  Sales in the U.S. were 489 copies.  Total sales were 1,776 copies at a $16.95 cover price, generating $30,103 gross newsstand dollars.

New Look for Almanac

Posted by admin On July - 30 - 2014ADD COMMENTS

The 2015 Harrowsmith Almanac is sporting a new look this year. There are a number of subtle changes, but the biggest change was to add benefit-oriented sell lines to the cover.

This classic publication sold over 24,000 copies last year.

Publisher Yolanda Thorton is pushing for even more robust sales with this year’s editon.

The on sale date is scheduled for September 8th, 2014.

The magazine is distributed by Coast to Coast.  Special thanks to Ron Sellwood and Peter Van De Geyn.

Cutthroat Trout

Posted by admin On July - 29 - 2014ADD COMMENTS

The Fall 2014 issue of Fly Fusion is set to hit newsstands on August 24th, 2014.

This cover is from the Less is More school.  We wanted “radical clarity” about what we are selling: Cutthroat Trout.

The cover continues with it’s traditional drop down box in the upper right corner, and features two other main sell lines in the lower left.

The Spring 2014 cover, Monster Lake Trout, is smashing sales records in both Canada and the U.S. markets.  In Canada, sales are up over 45% from prior year, and in the U.S. sales are up over 30%.

All Type Treatment

Posted by admin On July - 28 - 2014ADD COMMENTS

The September 2014 issue of Canadian Real Estate is a great example of how to make an “All Type” cover treatment pop on newsstands.



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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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