Covers Sell

Covers Sell

Coffee Table

Posted by Scott On August - 14 - 2017ADD COMMENTS

Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.

The skybar is particularly strong, with a Free Poster premium highlighted in red.  Good use of the prime space for pushing the main cover line.  Yellow used effectively to direct the eye to matters of importance.

Canadian Woodworking magazine has been on a roll lately.  In 2016, newsstand sales were up 49%, with 5 of 6 issues posting gains.

Plus, the Dec/Jan 2017 issue was up 20%; the Feb/Mar 2017 issue was up 17%, and Apr/May 2017 is up 35%.

The Oct/Nov 2017 issue of Canadian Woodworking is scheduled to hit newsstands on September 17th.

 

 

 

Timber!

Posted by Scott On August - 10 - 2017ADD COMMENTS

Art Director James Gillespie has created another beauty for Canada’s History.

This vintage black and white cover image was hand colorized by Gillespie, a time consuming process.

But the result is outstanding.

The bold type treatment, and clever placement of the supporting sell line…Living the Lumberjack Lifestyle… make for a simple yet compelling cover.

Canada’s History magazine is on a roll.  The Feb/Mar 2017 issue (Sitting Bull) set a new all-time sales record for it’s time slot.  And the Apr/May 2017 issue (Vimy) also set a new all-time record for it’s time slot.

The Oct/Nov 2017 issue of Canada’s History is set to hit newsstands on September 25th, 2017.

 

Eclipse

Posted by Scott On August - 8 - 2017ADD COMMENTS

This just in from Janice McLean, Art Director at SkyNews magazine:

“There’s a total solar eclipse happening in North America this August 21st, the first visible from the contiguous United States since 1979 Because SkyNews is a how-to magazine, we give very specific news based on the months we publish, therefore July/Aug is a special issue about the eclipse.

You’ll see that we’ve flagged the event dramatically on our July/August cover, with all the major sell-lines and cover image touting the eclipse.

The twist is that our September/October issue hits the newsstands in the second week of August, and we need to take advantage of the news stories that will be talking about the eclipse in the days and weeks before August 21st. By that time, our July/August issue will have been replaced by Sept/Oct.

Our team decided to insert a special 4-page information insert in Sept/Oct for newsstand only, plus we’re binding in special safe solar eclipse viewers for the newsstand as well (we bound in subscriber viewers to the July/August issue).

To promote these bonus items, we stickered the newsstand issues and we’re running an eclipse on the cover once again. This is generally our Astrophoto issue, but we do have one story running in the main issue about future eclipses, which gave us the opportunity to run an eclipse image and coverlines on the full run of the magazine.”

The Sep/Oct 2017 issue of Sky News went on sale today.

Here’s the Jul/Aug 2017 issue:

Creative Scrapbooker Rocking the USA

Posted by Scott On August - 3 - 2017ADD COMMENTS

check_mark_125x125The Fall 2017 issue of Creative Scrapbooker is set to hit newsstands on August 28th.

This high-quality niche publication retails for $12.99.  It has an over-sized format, is perfect bound, printed on super thick cover and interior stock, and every issue is 148 pages thick.

Published  quarterly by the dynamic duo of Jackie Ludlage, Founding Editor; and Katharina Doyle, Founding Publisher, and their talented team, this magazine has been on a roll.

Newsstand sales have been up now for 12 straight issues!  In 2015 sales were up 14% and in 2016 sales were up 21%.

This Canadian gem is now available for sale in the USA at Barnes & Noble, JoeAnne’s, and other specialty accounts, where it is selling through at over 50%.

Quality Counts, and this beauty proves it.

Here’s the latest cover:

 

 

 

Prime Minster

Posted by Scott On August - 2 - 2017ADD COMMENTS

cover_of_the_week-125x125Look who is gracing the cover of RollingStone magazine…our very own Prime Minister.  Looking young, handsome, and cool as usual. The iconic American magazine jealously wonders why they don’t have someone as hip as we do running the country.  The “Trump the Destroyer” cover featured back in early April of 2017 was a fun illustration.  The Chuck Berry cover in late April was a classic this year as well.

This one should sell well in Canada.

 

 

2017 Aug

 

2017 Apr 202017 Trump

Beer and Cycling

Posted by Scott On August - 1 - 2017ADD COMMENTS

The Aug/Sep 2017 issue of Canadian Cycling is on newsstands now.

This cover combines two of Canadians favorite pass times…cycling and beer.

Look for this one to sell.

 

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Trout Handbook Stuns

Posted by Scott On July - 31 - 2017ADD COMMENTS

The Fall 2017 issue of Fly Fusion is one of my favorites of all time.  It’s scheduled to hit newsstands on August 21st, 2017.

Normally, I’m not a fan of adding pets to the covers of magazines.  But this is the exception.

This cover has it all…the predator, the prey, the pooch.  And it has that moment of triumph…the ahhh moment anglers relentlessly seek.

Tons of benefits packed into this issue, with strong support sell-lines.

 

Fall 2017

 

 

National Geographic Quiz (Test Yourself)

Posted by Scott On July - 14 - 2017ADD COMMENTS

Quiz_ShowTest your knowledge of National Geographic covers.  Which of these 4 Covers was the best-seller in 2016 in Canada?  The answer may surprise you!

Better yet, try ranking them from #1 to #4, with the 4th being the worst-seller of the year.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

And try your luck at the Bonus Question at the end!

Feb 2016                                                   Aug 2016

2016 Feb2016 Aug

 

Oct 2016                                                   Nov 2016

2016 Oct2016 Nov

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

Bonus Question:  How did the Mar 2017 issue sell compared to these?

2017 Mar

 

Answers:

#1:  Feb 2016…Under London…sold 18,932 copies   (Still lots of Brits in Canada)

#2  Aug 2016…DNA…sold 15,757 copies  (Science works, bold type treatment)

#3  Nov 2016…MARS…sold 14,723   (Science works, bold type treatment)

#4  Oct 2016…Back to Nature…sold just 8,544 copies   (Topless girls a no no with National Geo crowd)

Bonus Question Answer:

If you guessed it was the best of all, you are right.  This beauty sold 21,422 copies, up 110% from prior year’s issue!   (Bad Boys Sell)

 

 

Paris Match Wins Censorship Fight

Posted by Scott On July - 14 - 2017ADD COMMENTS

news_green-125x125A French court denied a bid by a Paris prosecutor who called for Paris Match magazine to be removed from sale on newsstands.  At issue: images from the terrorist attack in Nice, on the one-year anniversary of the Bastille Day massacre.  Mohamed Lahouaiej-Bouhlel, 31, drove a rented truck into a crowd of people as they watched a fireworks display late on July 14th, 2016, killing 86 people.  More than 300 people were injured in the brutal attack.

A French journalist’s union, SNJ,  condemned the prosecutor’s request, warning that it was a curb on press freedom.

Managing Editor Olivier Royant said the magazine “aims to fight tooth and nail for the right of citizens, and first and foremost of victims, to know exactly what happened during the attack”.

A group representing the families of victims had complained that the magazine was being insensitive for “morbid sensationalism.”

The judge did ban the future publication of two particular images either in print or in digital forms.

Paris Match

WW1 Stories

Posted by Scott On July - 10 - 2017ADD COMMENTS

The latest SIP from LEGION is scheduled to hit newsstands on August 7th, 2017.

Here’s what Art Director Jason Duprau had to say about this issue:

“When the First World War started in 1914, Canada’s population was less than 8 million, yet more than 620,000 enlisted to stand up to tyranny. Many of the surviving soldiers felt compelled to share their stories—not necessarily with everyone, but with those who had also served—and Legion Magazine helped their voices be heard. Many of those stories, accompanied by dozens of dramatic photos, are collected in this new special issue.  The cover features an iconic photo with great eye-contact, a clear and concise sky bar, compelling main sell-line and a button graphic, highlighting 88 Iconic WWI Photos.”

The issue sells for $14.95

WW1 Stories (Small)

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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