Covers Sell

Covers Sell

Great Canadian Covers 2011

Posted by Scott On January - 27 - 2012ADD COMMENTS

Over the next week or so, I will be posting my picks for Great Canadian Covers 2011

Because I believe that newsstand-focused covers should be designed to sell, I have chosen covers that have come to my attention that posted impressive sales lifts, compared to the same time slot in the prior year.  These covers are not necessarily the best-selling cover for the year.  They may or may not win a beauty contest, but because consumers have voted with their wallets, these are covers that most certainly were winners.  

If you have a great cover success story…send me a jpg of the cover, along with the sales lift from prior year.  If they are noteworthy, I will include them in a special category.

Ali…Hall of Fame Worthy?

Posted by Scott On January - 26 - 20121 COMMENT

The April 1968 of Esquire Magazine is often listed as a top contender for all-time best covers.

(Thanks to reader Katina Solomon for bringing it forward for discussion).   She provided a link that she felt CoversSell.com readers would appreciate.http://www.zencollegelife.com/9-historic-magazine-covers/

The question is:  Do you think this cover is Hall of Fame Worthy?

Cast your Vote Below

Hall of Fame Worthy

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Mike Fox…to focus on GardenMaking full-time

Posted by Scott On January - 25 - 20121 COMMENT

In a memo to the staff at Rogers yesterday, Ken Whyte announced that Michael Fox is stepping down from his post at the end of the month after over 37 years of dedicated service.  The list of Mike’s accomplishments below is staggering.  Clearly, Mike’s career in publishing is extremely distinguished.  I asked Mike for a quote for this blog, and he graciously offered up this:

“I’m proud to have been part of teams at Rogers, Coast to Coast and Magazines Canada that have boosted the presence, market share and quality of Canadian magazines on our newsstands. We still need to cope with too much flooding of American titles with poor efficiencies. There’s lots of challenges in the newsstand system but retailers are right to push for smarter, more targeted supply,” said Fox.

I have had the pleasure of working with Mike over the years, and can say on a personal note that he can always be counted on for strong, critical thinking and leadership, for his willingness to volunteer his expertise to help others, to be a friend and good listener, and to always ofter thoughtful and judicisous advice.

Mike will no doubt continue to be an influential presence on the Canadian magazine scene, as he focuses his energy and lazer-like thinking on GardenMaking magazine, which was launched in the Spring of 2010.   Please take a moment to reach out to Mike and wish him well.

Leadership Announcement
A message from Ken Whyte
I am writing today to share the news that Michael Fox, Senior Vice-President, Circulation, Rogers Publishing Limited, has decided that he will retire at the end of January.  He’s had a tremendous career here at Rogers that has left a legacy not only on our own company, but on the Canadian magazine industry as a whole.Michael began working for our company—then known as Maclean Hunter—in 1974.  He was hired to work in the newsroom of the weekly Financial Post.  He progressed in the organization and it was while he was working as News Editor that he was asked in the early 1980s to lead the efforts to computerize the newsroom.  This led to his involvement in systems which eventually led to his involvement in circulation.Since then he’s contributed to countless innovations: taking the Financial Post daily, creating a team in Montreal to execute consumer Marketing in the French market, refocusing Business Circulation to Audience Development in our business publishing group, forging initial partnerships with Air Miles and Aeroplan, championing the creation of what is now Rogers Magazine Service, and launching what is now known as Rogers Readers Advantage before it became part of the Consumer Marketing Group.Michael has been highly visible and influential in the industry in too many ways to list here.  But highlights include serving as the Chair of various committees throughout the years at Magazines Canada.   He’s an honorary lifetime member of the Canadian Direct Marketing Association and has been on the Magazine Directors Advisory Committee at the Audit Bureau of Circulations.  The CMC Circulation Management Association named him Magazine Marketer of the Year in 2002 and Magazines Canada named him Volunteer of the Year in 2005.Perhaps Michael’s most important contribution to Rogers Publishing in recent years has been his active involvement in government relations and the relationship he has built directly with Canada Post.  He has been extremely influential in championing our interests day-to-day and in crisis situations.

Although he will be available to us to ensure a smooth transition after this month, and although he’s agreed to continue working with us on some special projects, Michael’s ultimately hoping to spend his time riding the trails and roads of Niagara and visiting gardens here in Canada and around the world.  He’ll be working with his wife Beckie on Garden Making, a magazine they launched two years ago.

Please join me in thanking Michael for his immeasurable contributions and wishing him and his family the very best.  He will be missed.

Ken Whyte
President, Rogers Publishing

Apple Sells

Posted by Scott On January - 24 - 2012ADD COMMENTS

Apple reported their 4th Quarter Earnings at the end of the bell today, and they are simply eye-popping results.

The company sold 37 million iPhones in the latest quarter, well ahead of the consensus forecast and more than double from a year ago. Apple also sold 15.4 million iPads, more than double from one year ago.

Apple posted earnings of $13.1 billion, or $13.87 a share, up from $6 billion, or $6.43 a share. Revenue surged 73% to $46.33 billion. About 58% of revenue came from international sales.

The stock is surging in after-hours trading, recently up more than 8% at $455, which would by far set a new record.

Also reported, by Pew Research Center, the percentage of U.S. adults owning tablets jumped from 10% to 19% from mid December to early January,  and E-reader ownership saw the same increase. Nearly one-third of those with college degrees now own tablets.

Special Issue of Canada’s History

Posted by Scott On January - 22 - 2012ADD COMMENTS

The Feb/Mar 2012 issue of Canada’s History magazine is one not to be missed.  Both English Language and French Language editions will be published.

This issue is jam-packed with editorial coverage celebrating Canada’s proud tradition of lending a helping hand around the world.

“We are very proud of this issue, as it marks a major moment for the magazine. For the longest time, the stories in Canada’s History magazine (formerly The Beaver), focused almost exclusively on events that occurred within our borders. With this issue, we look beyond our borders to bring readers the stories of the countless Canadians who have made a difference around the world,” says Mark Reid, Editor.

“As well, our move to the perfect bound format signals our ongoing commitment to improving the overall reader experience. We’re excitied about the change, and we hope our readers will be, too.”

The issue marks a turning point:  this and all future issues of Canada’s History will be perfect bound.   The Special issue is priced at $7.99 and goes on sale January 30th, 2012.

Back Issues Selling On Tablets

Posted by Scott On January - 19 - 2012ADD COMMENTS

According to Atlantic Monthly blogger Megan Garber http://www.theatlantic.com/technology/archive/2012/01/tablet-as-time-machine-old-magazine-issues-are-finding-new-life-on-the-ipad/251253/ back issues are selling like hot cakes.

Hearst Magazines reports that 30% of single copies sold on tablets are back issues, as opposed to the newly released issues.

Popular Science reports 40% of single copies sold are back issues.

Popular Photography reports that 41% of single copies sold are back issues.

The Canadian photography magazine Photo Life is now available on the Apple platform too.

http://itunes.apple.com/app/photo-life-magazine/id494578583?mt=8

This is certainly welcome news for publishers who can extract extra value from their archives.

Bottoms Up

Posted by Scott On January - 18 - 2012ADD COMMENTS

The February issue of Toronto Life looks like a winner!

We love the white background, the simple image that works the 3 second rule masterfully, the subject matter that matters, and the bold type treatment.

Sarah Fulford, Editor of Toronto Life, says, “The subject taps into something exciting going on in the city right now: the proliferation of ambitious, creative and interesting new bars. To embody the trend, we put a drink on the cover that’s simply irresistible. It’s seductive, warm, and so big you just can’t miss it—the perfect antidote to a cold winter afternoon.” 

My personal preferance would be a grey goose martini, with a twist.  I also would have put the supporting sell lines on the left, rather than the right.  But I quibble.  This cover is sure to sell.  Bottoms up.

Best U.S. Covers 2011 (According to Magnet)

Posted by Scott On January - 17 - 2012ADD COMMENTS

Finally, a list of best covers from 2011 that are based primarily on sales performance. 

Magnet, the U.S.-based data clearing house, just released its picks for the best U.S. covers of 2011, along with the data to back up their choices.

Over the next few days I’ll share with you each of their choices…which are hard to argue with when you see the results.  And hey, they also happen to be viusal treats as well.

According to Magnet, the “SPORTS ILLUSTRATED (10094) – Issue 2011-23 – HOW DEEP IT WENT T of SI, featuring Ohio State Coach Jim Tressel, sold more then twice the average of the previous 12 issues, over 51,000 copies at the newsstand.

Would it have hurt him to smile?

The cover lines are all on the right hand side, usually a fatal error.  So clearly, the story itself was what made this cover sell.

 

Best U.S. Covers of 2011 (According to Magnet)

Posted by Scott On January - 15 - 2012ADD COMMENTS

Finally, a list of best covers from 2011 that are based primarily on sales performance. 

Magnet, the U.S.-based data clearing house, just released its picks for the best U.S. covers of 2011, along with the data to back up their choices.

Over the next few days I’ll share with you each of their choices…which are hard to argue with when you see the results.  And hey, they also happen to be viusal treats as well.

According to Magnt, “SOUTHERN LIVING (10400) – Issue 2011-51 – Thanksgiving Southern Style. In this October release, the Thanksgiving theme sold over 516,000 units, a 260.5% improvement over the previous 12 issue average.”

Those sales are scrumptious.  No Turkey.

Best U.S. Covers of 2011 (According to Magnet)

Posted by Scott On January - 15 - 2012ADD COMMENTS

Finally, a list of best covers from 2011 that are based primarily on sales performance. 

Magnet, the U.S.-based data clearing house, just released its picks for the best U.S. covers of 2011, along with the data to back up their choices.

Over the next few days I’ll share with you each of their choices…which are hard to argue with when you see the results.  And hey, they also happen to be viusal treats as well.

According to Magnet, “ENTERTAINMENT WEEKLY (10215) – Issue 2011-28 – Thank You, Harry! This issue featuring Harry Potter on the cover more then doubled, 129%, the average sales of the previous 12 release, selling 123,300 copies at retail.”

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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    Garden Making issue 4 promo at Chapters Our Feature pktNewsstand Marketer of The Year 2010Scott in the countyIMG_3227Can Geo's Overwaite RackCanGeo201006 SafewayGeo201006Chapters End CapWall of Covers at Native PeoplesDay at RacesVespa at BeachCanadian Geo's Great Wall of CoversGarden Making issue 2 promo at Wal-Mart New Release RackGarden Making issue 2 promo at Chapters End CapPools at CostcoWalmart PromotionPools, Spas & Patios at ZellersHome Depot (Pools, Spas & Patios + Canadian Geographic)Garden Making Launch at ChaptersKen Whyte's Wall of CoversBucky