Covers Sell

Covers Sell

Toronto Life Quiz 2016 Covers

Posted by Scott On June - 23 - 2017ADD COMMENTS

Quiz_ShowTest your knowledge of Toronto Life covers.  Which of these 4 Covers was the best-seller in 2016?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Mar 2016                                                   Apr 2016

2017 Mar2017 Apr

 

Sep 2016                                                   Dec 2016

2017 Sep2017 Dec

 

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

 

 

 

#1   Dec 2016 (Trudeau) sold 8,869 copies!

#2  Sep 2016 (Murder) sold 8,705 copies.

#3  Mar 2016 (Legal-ish) sold 8,110 copies

#4  Apr 2016 (Where to Eat) sold 7,267

 

Apparently TL Readers like our handsome Prime Minister, and his policy to legalize weed!

All strong cover treatments and subject matter choices!

 

 

Pioneer Woman…launch success!

Posted by Scott On June - 21 - 2017ADD COMMENTS

news_green-125x125Pioneer Woman, a new magazine launched by Hearst and Scripps Networks Interactive, has apparently 100% sold out, and is going back to press to print another 100,000 copies, according to Ad Week.

The first issue was published on June 6th, 2017, with the next issue scheduled to go on sale in September of 2017.

The magazine was launched exclusively in Wal Mart…4000 stores in the USA.

Ad Week’s article said:

“Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.”

The cover features Ree Drummond, star of The Pioneer Woman on Food Network.

Fantastic to see a new magazine take off like this one has!

 

Launch Issue Jun 2017

Dieppe

Posted by Scott On June - 19 - 2017ADD COMMENTS

The Aug/Sep 2017 issue of Canada’s History is scheduled to hit newsstands July 24th, 2017.

Here’s what Editor Mark Reid has to say about this one:

“For years, the WWII attack on Nazi-held Dieppe was viewed as a disaster. And when it comes to the sheer loss of life, and the scores of Canadian and Allied soldiers captured and made into POWs, the Dieppe Raid of August 19, 1942 was truly disastrous. But what if there was a secret, ulterior motive for conducting the doomed raid? What if the raid was really a cover for a covert spy mission — to steal secret information that could help break the infamous Nazi Enigma code machine?

For our August-September issue, Canada’s History is featuring a harrowing image of an Allied soldier — one of the few survivors who managed to escape the chaos and killing on the rocky beaches at Dieppe. The Dieppe Raid marks its 75th anniversary this year, and our cover story, by award-winning author and historian David O’Keefe, reveals the real reason behind the botched sneak attack on Nazi-occupied France.”

2017 AugSep (Small)

 

Build a Mirror

Posted by Scott On June - 19 - 2017ADD COMMENTS

The Aug/Sep 2017 issue of Canadian Woodworking is scheduled for on sale July 24th, 2017.

Art Director Jonathan Cresswell-Jones as created a vibrant, warm cover treatment.  It features:

  • Strong sky bar treatment
  • Benefit-oriented hooks
  • Main Sell Line up high, and to the left
  • Good use of yellow to draw the eye down the cover
  • UPC code banished to lower right, where it belongs

AugSep 2017 (Small)

 

 

RollingStone Pays Out Fraternity

Posted by Scott On June - 15 - 2017ADD COMMENTS

news_green-125x125Rollingstone magazine has reached a settlement deal with the Phi Kappa Psi fraternity at the University of Virginia in the amount of $1.65 million dollars.   The law suit stemmed from the now infamous “fake news” story back in November of 2014 entitled “A Rape on Campus.”  The fraternity had sought $25 million.  This settlement is in addition to the $3 million dollars awarded to Nicole Eramo, a University of Virginia administrator, who was defamed by the article.  Plus, there is still an appeal pending by three individual members of the fraternity who are also seeking millions in damages to their reputations.

In a gesture of good will, it is reported that the  fraternity plans to donate “a significant portion” of the settlement to groups that offer sexual assault awareness education, prevention training and victim counseling services on college campuses.

The magazine chose to fight these lawsuits for years, despite the story being completely debunked by a Columbia Journalism School report.

The legal costs of defending the various lawsuits, and the settlement costs, may have contributed to Wenner Media selling a 49% stake in the iconic American brand to BandLab Technologies, a Singapore-based music company back in September of 2016, and US Weekly to the National Enquirer in March of 2017.

If only they had hired a good fact checker.  Or simply admitted their mistake and apologized right away.

Rape on Campus

 

Lumber Jack Shirt

Posted by Scott On June - 12 - 2017ADD COMMENTS

cover_of_the_week-125x125The Early Summer 2017 cover of Cottage Life looks like a winner.  The “iconic” lumber jack shirt backdrop is hard to miss, and just screams “pick me up”.

Here’s what Michelle Kelly, Editor, had to say about it:

“We knew that there would be a lot of 150 covers on the newsstands so it was important to pick something that was really graphic so that it would stand out. We also wanted it to feel like us, and be something that all cottagers could relate to instantly. We considered at least a dozen images—a canoe in the mist, a sunset, even an image of Justin Trudeau in a Muskoka chair. Our art director, Kim Zagar, is always saying that simple is strongest, and when she brought forward this concept it was pretty clear that she had created a winner.”

esum17 Cover CL hi (Small)

How Do You Compare?

Posted by Scott On June - 9 - 2017ADD COMMENTS

news_green-125x125The first quarter 2017 results are in from MagNet (the US based Data Clearinghouse).

They report that newsstand unit sales in Canada were down 12.6%.  In the USA sales were down 13.5%.

Sell-Thru Efficiency in Canada was 28.7%, compared to 31.2% last year.  In the USA Sell-Thru was just 23.8%, compared to 26.2%.

Part of the decline can be attributed to the fact that draws have been cut in both Canada and the USA. In Canada, draws were cut by 5%, while in the USA draws were cut by 4.9%.  This “culture of cutting” used to be frowned upon.  “Cut the draw = Cut the sale” was the rule of thumb.

Thanks to SIP’s and other cover price hikes, revenues were not down as much as units were, with Canada posting a decline of 6.3% and the USA down 9.2%.

first Qtr 2017a

First Qtr 2017b

 

First Qtr 2017c

Dark Horse

Posted by Scott On June - 8 - 2017ADD COMMENTS

The Jul/Aug 2017 issue of Horse Canada, scheduled to hit newsstands on June 26th, will feature a very dark horse, also known as “Canada’s Horse”, or the “Little Iron Horse”.  The issue includes a free Iron Horse Poster inside.

Art Director Sieu Truong has brought that same “poster-like” quality to the construction of the cover.

  • Main sell line in best position, up high and left
  • Good use of alternating yellow and white to draw the eye down the page.
  • Good use of e=left hand real estate for supporting sell-lines.

Here’s what the Art Director had to say about the cover:

We decided to celebrate Canada’s 150th birthday with our own “Canadian Horse” cover. This close up portrait of the handsome gelding was selected with the help of our Facebook fans. It has contrasting background colours and a simple bullet treatment. This really gives the reader an opportunity to appreciate the beauty of our Little Iron Horse.

HC_JulyAug17_Cover_Digital

 

11 Year Old Reader Designs Cover of OWL

Posted by Scott On June - 1 - 2017ADD COMMENTS

news_green-125x125In celebration of Canada’s 150th birthday, OWL Magazine launched a national cover contest inviting kids, ages 8 – 14, from across the country to submit artwork that best depicted what they thought was “cool” about Canada. The contest ran from February 18 – March 31, 2017 and the winning artwork was submitted by 11-year old, Abigail DiBiase, from Wasaga Beach, Ontario.

The grand prize winner will receive an Acer tablet, an Owlkids Books prize pack and their artwork will be featured as the cover of OWL’s June 2017 issue, hitting newsstands across Canada on June 5, 2017.

“We were overwhelmed by the response from our readers. We received over 400 entries and the quality of the artwork was incredible,” shares Kendra Brown, Editor, OWL Magazine. “Kids were excited to share with us, through their art, what they loved about Canada, and I was so impressed by both the creativity and thoughtfulness of their submissions.”

Judges noticed a recurring theme in many of the entries: the importance of diversity and unity. The winning entry was voted as the best visual representation of this shared sentiment. “The idea of inclusion, openness and acceptance was a common element expressed through the art of many OWL readers,” adds Brown.  “Now, more than ever, it is especially reassuring to see such a hopeful and positive message being shared by this younger generation. We are thrilled to be celebrating this attitude by featuring Abigail’s artwork on our June 2017 issue.”

“I love the magazine and had a lot of fun working on my cover,” shares DiBiase. “My artwork shows that Canada is full of so many different people and I think it’s really cool that we all live together in a happy way.”

owl_magazine_june_2017_#54C

New Coloring Book from Can Geo

Posted by Scott On June - 1 - 2017ADD COMMENTS

cover_of_the_week-125x125Canadian Geographic has just launched their first-ever Coloring Book Special, retailing for $9.95.  This is a category of magazine products that has been quite hot for a few years now.

Colouring Canada features 26 greyscale photographs shot by Canadian Geographic’s Photographer-in-Residence, Michelle Valberg.  Here’s a quote from Michelle, off the Canadian Geographic website:

“For more than 30 years, I have travelled across this astonishing country capturing images of special people and places. I’ve photographed bison grazing on Saskatchewan’s grasslands, Inuit drum dancing north of the Arctic Circle, the rugged landscapes of Newfoundland and Labrador, and just about everything in between.

And now, for the first time, my images of Canada’s wonderfully wild and open places have been grey-scaled and transformed into a colouring book. Produced in commemoration of Canada’s sesquicentennial, Colouring Canada showcases the great beauty of Canada’s 10 provinces and three territories through some of my favourite images that readers can use to create their own masterpieces. Urged on by Karen Read, a friend and voracious colourer, I joined forces with Canadian Geographic to create this 26-image colouring book that’s now available on newsstands.”

There is a video at this URL:

www.canadiangeographic.ca/article/colouring-book-featuring-photography-michelle-valberg-newsstands-now

Coloring Book 2017

 

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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