MagNet, the USA-based data clearinghouse expert, has just released their 3rd Quarter 2016 newsstand results.
The good news is that Canadian results are better then the USA results.
Third Quarter Results are:
For Canada, draws were cut back by 6%, and sales fell by 13.8%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 28.8% compared to 31.4% last year.
In the USA, draws were cut back by 9.2%, and sales fell by 13.9%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 24.7% compared to 26% last year.
When we add up all 3 Quarters the results are:
For Canada, draws have been cut by 10.5%, sales are down 11.6%. Sell-thru is 29.4% compared to 29.8% last year.
For the USA, draws have been cut by 10.3%, sales are down 12.2%. Sell-thru is 25.3% compared to 25.8% last year.
Higher Cover Prices Mitigate Retail Decline:
Thanks to higher overall cover prices in both Canada and the USA (which is being attributed to SIPS), the total retail dollars are down 6.1% in Canada, and down 6.7% in the USA.
Celebrity Titles Down yet General Interest Titles are Up!
Celebrity titles are down 19% in the 3rd Quarter.
General Interest titles are up 8.2% in the 3rd Quarter