Covers Sell

Covers Sell

Horse Canada Annual 2016

Posted by Scott On November - 26 - 2015ADD COMMENTS

The 2016 Horse Canada Annual SIP is set to hit newsstands on December 14th, 2015.

Last year’s 2015 Annual was incredibly successful. So successful that we have raised the price this year from $7.95 to $8.99, an increase of $1.04 or 13%.

Last year we increased the draw by 5,925 copies or 70%.  We increased the dealers carrying the magazine by 460 stores or 23%. And we re-designed the cover template. The result? Sales increased by 2,663 copies or a 96% improvement.  It was a Record-Breaker…establishing a new all-time sales level in the magazine’s history!

This year’s issue has a slightly higher draw, up 7.7%.

2016 Annual (Small)


2015HorseAnnual_Cover_Digital (Small)2014 Annual

Elle Canada Wow

Posted by Scott On November - 22 - 2015ADD COMMENTS

cover_of_the_week-125x125Those lips.  Those hips. The December 2015 cover of Elle Canada can be summed up in one word…wow!

The folks at Elle Canada invited their audience to watch the cover shoot live.

Then their readers were invited to choose the cover from two great options.

It appears the 79.6% chose the winning cover below.



Dec 2015best




Regional Fly Fishing Covers

Posted by Scott On November - 17 - 2015ADD COMMENTS

The Jan/Feb 2016 covers of Eastern Fly Fishing, Southwest Fly Fishing, and Northwest Fly Fishing are set to debut on newsstands on December 29th.

This publication prides itself on scouting out ideal destinations for fly fishing.

The Art Director is Jon Luke.

2016 JanFeb (Small)2016 JanFeb (Small)


2016 JanFeb (Small)

Time X

Posted by Scott On November - 14 - 2015ADD COMMENTS

cover_of_the_week-125x125The November 9th, 2015 issue of Time magazine is an interesting cover.  The magazine has once again used their famous X  technique.  But this time, rather than being used to signify the death of a villain, it is being used to signify the death of delicious food.

A fun and lighthearted twist on a Time magazine classic.

Look for this one to sell.


2015 Nov 9th20110520_107

Annual Forecast Issue 2016

Posted by Scott On November - 13 - 2015ADD COMMENTS

The Jan/Feb 2016 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on Dec 7th, 2015.

This annual Forecast issue is typically the best-selling issue of the year.

Love the crisp white background, bold type treatment, and strong use of the skybar area.

Packed full of data, this issue is highly valuable to professionals and newbies.

2016 JanFeb

Video to Support Newsstand Sales

Posted by Scott On November - 9 - 2015ADD COMMENTS

news_green-125x125The Legion has produced a pretty slick video that they are using on their web site to promote single copy sales of their latest SIP.

Art Director Jason Duprau.

Take a look:



Dirt Trax Roars

Posted by Scott On November - 6 - 2015ADD COMMENTS

The Winter 2016 issue of Dirt Trax is set to hit newsstands on December 21st 2015.  Art Director Andrew Knor has done a great job of incorporating both an action shot and a static shot of two different vehicles.

A clean and uncluttered cover.


Vol 17 #2 (Small)


USA Newsstand Survey Results Shared

Posted by Scott On October - 30 - 2015ADD COMMENTS

Last week the PBAA held their annual Canadian Conference.  If you missed it, you may be interested to see the results of a U.S.-Based survey that asked consumers probing questions with respect to newsstand purchases.  The survey looked at both “mission-based” buyers, which were people who had planned to buy a magazine, and at “organic” buyers, which were people who had not planned to buy a magazine.

Here are some of the key slides in the findings.




















Esquire’s 1000th Issue

Posted by Scott On October - 29 - 2015ADD COMMENTS

cover_of_the_week-125x125If you haven’t seen the October 2015 issue of Esquire, rush out to newsstands and grab a copy before you miss out.

This issue should be must reading for any Publisher, Editor, Art Director, Advertising Director or Circulation Manager, as it documents the history of American culture, as seen through the pages of Esquire magazine.

The 212 page issue is packed with insights into the creative process.

And if you ever wondered if covers are taken extremely seriously by Esquire, this issue makes it clear that creating fantastic covers is central to the Esquire brand and identity.

In fact, the October 2015 cover is a huge five-page gatefold (sponsored by Samsung…they get it) that showcases 20+ classic covers from the Esquire archive.

On page 38 you’ll find the very first cover of Esquire, from Autumn 1933… and issue that had articles by Ernest Hemmingway, John Dos Passos, and Dashiell Hammett…quite the editorial line-up.

On page 40 you’ll find A Note From the Editor, David Granger, that announces the launch of a new digital archive, Esquire Classic, that has every issue, every article, every cover, every ad ever produced by Esquire.

On page 68 you’ll find four images from some of Esquire’s famous “cover-up” covers, featuring semi-nude models who have been covered in artistically interesting ways.

On page 77 you will find a brief expose on the classic Angie Dickinson cover from March 1966, which led to a re-creation for the famous Britney Spears cover in November 2003.

On page 108 you’ll learn about Carl Fischer (now 91 years old), the photographer who collaborated with Editor George Lois, on 60 iconic covers from 1963 to 1972.  It’s a fascinating expose on the creative process.  It features stories about the Muhammad Ali cover (April 1968), the Campbell Soup cover (May 1969), the Sonny Liston cover (Dec 1963), The Chicago Democratic convention cover (Nov 1968) and the Lt. Calley cover (Nov 1970).

On page 134 you’ll find an article on covers featuring JFK…no one has appeared on more Esquire covers!

On page 180 you’ll find two covers featuring sex symbols shaving… Marilyn Monroe March 1965, and Jessica Simpson May 2008…which is clearly sponsored by The Art of Shaving, who has an adjacent gatefold ad…smart!

And sprinkled throughout you’ll find other covers with briefs on why they mattered.

This issue demonstrates the importance of magazines, and why covers matter.  Don’t miss it.

Oct 2015

1968_4Sonny Liston cover

May 2008 SimpsonMTIwOTM2ODkzNzQ2ODI5MjAy

Nov 2003Angie Mar 1966

2011 NovApr 2004

JFK1Jan 2010 Kennedy













Top 100

Posted by Scott On October - 29 - 2015ADD COMMENTS

The Nov/Dec 2015 issue of Canadian Real Estate Wealth hit newsstands on October 12th, 2015.  This “all-type” cover is hard to miss.

The Art Director is Alicia Salvati.



NovDec 2015 (Small)


Azure (10)
Canadian Geographic (10)
Check Up (77)
Circasaurus (49)
Cover Fight (16)
Cover of the Week (173)
Covers that Sell (195)
Esquire (10)
Hall of Fame (17)
New and Net-worthy (176)
Quiz Show (4)
Texas Monthly (10)
The Beaver (10)
Then and Now (29)
Uncategorized (10)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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