Covers Sell

Covers Sell

ITALY A New SIP from Legion

Posted by Scott On January - 22 - 2015ADD COMMENTS

The Fight for Italy SIP:

“The latest special-interest publication from the publishers of Legion magazine is “The Fight for Italy,” a newsstand-only collector’s edition packed with compelling stories, stunning photos and detailed maps about the Italian Campaign waged by Allied forces from July 1943 to February 1945. More than 92,000 Canadians served in Italy and  more than 5,700 died, but the campaign was largely overshadowed by the invasion of Normandy. Now, 70 years after the critical Allied victories on Sicily and the Italian mainland, “The Fight for Italy” will take you back to relive those battles, say Eric Harris, Editor.

The Art Director is Jason Duprau.

Look for it on newsstands on March 2nd, 2015

ItalySIP2 (Medium)


Sable Island

Posted by Scott On January - 21 - 2015ADD COMMENTS

The Spring 2015 issue of Canadian Geographic Travel magazine is set to hit newsstands March 30th, 2015.

“This image was pretty much an instance winner for us. This Sable Island horse embodies the wild nature of these animals and the colours of the grass, sand, sea and sky are bright and contrast well. Add clean, clear, conscience and complimentary coloured cover lines, and we think we’ve got a great cover that really pops,” says Editor Aaron Kylie.

This cover is “poster-worthy.”

The Art Director is Javier Frutos.

2015 01

Mad Magazine Spoof (It’s a Joke, really!)

Posted by Scott On January - 20 - 2015ADD COMMENTS

This fake Mad Magazine cover is being shared on social media.


Pets Special from Canadian Geographic

Posted by Scott On January - 14 - 2015ADD COMMENTS

Canadian Geographic‘s Pets SIP is set to hit newsstands on January 19th, 2015

The front cover features a dog, as research apparently shows that their are more “dog people” than “cat people.”

“The dog image gracing the front cover of our Pets Photography 2015 special issue boast bright colours, direct eye contact and is very clean, making it an ideal choice. The cat photo on the back, meanwhile seemed very iconic, with it’s cleanness, captivating eye contact and intriguing eye colour — it felt to our team almost like a Life cover of days of your, says Editor Aaron Kylie.

The new Art Director at Canadian Geographic is Javier Frutos.



Q & A with Ezra Levant

Posted by Scott On January - 13 - 2015ADD COMMENTS

A Q & A with Ezra Levant.  Former publisher of the Western Standard.  Ezra hosts a daily TV show on the Sun News Network, and writes twice a week for Sun Media newspapers. Ezra Levant is a Canadian media personality, conservative political activist, writer and broadcaster.  He published the book Ethical Oil: The Case for Canada’s Oil Sands in 2010 and Groundswell: The Case for Fracking in 2014 through McClelland & Stewart.




The tragic events that have unfolded in France recently are shocking to most of us.  But given the Firebombing of Charlie Hebdo’s offices back In November 2011 should we be?


They are shocking, but they should not be surprising. There are terrorist attacks by radical Muslims literally every hour of the day, around the world. Boko Haram in Nigeria kills, kidnaps and rapes daily; the Islamic State kills and rapes by the thousand. Terrorist attacks have come to Ottawa and Australia in recent months. In fact, it’s surprising it has taken this long for another mass casualty attack.


As the former publisher of the Western Standard, your magazine was the only one in Canada to re-print the controversial cartoons years ago.   Can you re-count that event?


It was the right thing to do, and I’d do it again. In fact, I have been showing the cartoons on my TV show daily. Because they are the news. The French cartoons, like the Danish cartoons nine years ago, do not necessarily reflect my views. They are not the editorial cartoon of the Sun News Network, or of the old Western Standard. They are a news fact to be shown to readers/viewers — like an exhibit that a prosecutor puts to a jury. How can you tell the news without showing the central artifact of the news?


Why do you think no other print outlets chose to publish the cartoons back then?  Was it a reluctance to offend, or were they simply afraid?


Fear of Islam, plain and simple. Either fear of physical violence, or fear of political harassment, like human rights prosecutions. Or fear of being called racist. But always fear. Here’s a larger essay I wrote back in 2006 that still applies today:


If they were simply afraid, that’s understandable, so why don’t they just say so?  There’s no shame in protecting yourself and you employees is there?


Of course there is a shame in saying that you’re scared. These are journalists — cynical, world-weary, sophisticated, cool, morally superior. They can’t admit that they’re scared. Journalists are like hecklers, voyeurs to the world’s events — like they’re sitting in the front row of a sports match, taunting the players. But this one time, journalists themselves are pulled into the arena — and they’re terrified. So they come up with all manner of laughable excuses for why they won’t publish (see my Western Standard essay above). Most of all, if they admit they’re scared, it throws their entire liberal world view — about multiculturalism, immigration, moral relativism, foreign policy, etc. — into disarray. That’s probably what most of them are afraid of: growing up and becoming conservative.


A German newspaper, The Hamburger Morgenpost, was firebombed on Sunday January 11th 2015 for reprinting some of the cartoons that led to the massacre in France.  The paper said they wished  to demonstrate solidarity with the French cartoonists who were murdered.  On Sunday the offices of a Belgian newspaper that re-published the cartoons were evacuated after it received an anonymous bomb threat, its staff said.  Is this just the new normal?


In Europe it is, because they are ten to twenty years further down the road than we are, in terms of Muslim population and radicalism. The Muslim population in France, for example, is between 6 and 12 million people, depending on your source of information. So that’s 9 to 18% of the population. Even if 90% aren’t radical; and if 90% of the radicals aren’t violent, that’s still 100,000 violent people (we know that over 1,000 French Muslims are fighting with the Islamic State). It’s not just violence; it’s politics. Francois Hollande received more than 90% of the Muslim vote — so he will be loathe to change course on everything from immigration to national security.

In Canada, our Muslim population has doubled since 9/11, to more than one million. According to an Environics poll right after the Toronto 18 arrests, more than 10% of Canadian Muslims supported the aims of the terrorists. We are doing a better job at integrating immigrants and dissipating radicalism. But we have about a terrorism arrest a month (three in the past week), and probably 100 Canadians fight with the Islamic State.


By simply Googling Charlie Hebdo Cover Images, anyone can see dozens of cartoons.  When I did so, I was surprised by the number of covers that were pretty insulting to Catholics, but were also pretty darn funny.  Isn’t that the job of a satirical magazine?


Yes, of course. But as Ayatollah Khomenei said, there is no humour in Islam. There is no humour in any totalitarian ideology, of course — Solzhenitsyn himself was sent to Siberia for making a joke about Stalin’s moustache. But it’s not just humour. It’s the laws that should arbitrate these matters. Radical Islam does not believe in secular laws, or the separation of mosque and state. Radical Islam believes in sharia law, that is transnational and god-given. So even Christians and atheists must abide by it.


Do you think the mass demonstrations in France in support of Charlie Hebdo and the principals of free speech and a free press marks a turning point in Europeans’ political views?


No I don’t. 9/11 didn’t change America’s views, nor did the British or Spanish subway bombings. Everyone still says we’re at war with “terrorism” — if they even use that word. As if a tactic is an enemy. That would be like saying Pearl Harbor put America at war against “airplanes and torpedoes”. No; we are at war with radical Islam — the jihad. As long as we pretend that Muslim terrorism isn’t Muslim and isn’t terrorist, we’re in denial.


Charlie Hebdo is often described as a “left leaning” magazine.  Yet here in North America, many “left leaning” leaders seem to go out of their way to claim that this attack was not about Islam, even though the murderers claim the opposite.  What’s your take on that?


It’s pure Islamophobia, in the literal sense of the word — fear of Islam. Leftists are are so dedicated to taking the side of the outsider, the “other”, that they will take the side of terrorists against our own civilization. And, as I mentioned above, it’s also a stubbornness — many leftists have nurtured a world view about multiculturalism and moral relativism for decades. For them to come to the conclusion that some cultures are better than others — and that some might even be our enemy — is so terrifying and revolutionary, they simply don’t want to be disillusioned. They don’t want to repudiate decades of belief.


Ezra, you are Jewish.  The only women killed inside Charlie Hebdo’s office that horrible day was Jewish.  The crisis ended at a Jewish Grocery store.  Other than statements of these facts, I have yet to see any in-depth analysis on this angle of the story in the mainstream press.   Why?


Jews are like a canary in a coal mine — they’re often the first to go. That was certainly the case with the Nazis. But the Holocaust didn’t just burn the Jews — it engulfed all of Europe.

Europe traded 6 million Jews for 20 million Muslims. Jews are the first target for terrorists. But they are never the last. Christians and other minorities are being wiped out by Muslim terrorists in Nigeria, Iraq, Syria and elsewhere in the world. And of course liberal Muslims are the greatest victims of Muslim terrorists, numerically speaking.

Anyone who thinks this problem will be contained to “the Jews” should realize that the goal of radical Islam is to make the entire world submit to the Koran — sharia law. It really has little to do with the West Bank, or Israel, or any excuse like that. It is to replace secular nation-states with theocracies — an Islamic State, to coin a phrase. You could take every Jew out of France and the attacks won’t stop — just like terrorism in Jew-free Syria and Iraq hasn’t stopped.


Care to make any predictions on what might happen next, and how this will play itself out in future French elections?


I think Marine Le Pen will continue to do well, as will Nigel Farage in the UK, Geert Wilders in Holland, and others who are willing to tackle jihad through limiting Muslim immigration, and through cracking down on Muslim extremism domestically.

I think it will be a campaign issue in Canada’s federal election this year too.


New Charlie Hebdo cover

Posted by Scott On January - 13 - 2015ADD COMMENTS

cover_of_the_week-125x125Everyone has been wondering, but now we know… Charlie Hebdo released their first cover since the mass murder of their staff. The normal press run is about 60,000.   This one is planned to be 3 million.

The cover shows the prophet shedding a tear and holding up a sign reading “Je suis Charlie” in sympathy with the dead journalists. The headline says “All is forgiven”.

Zineb El Rhazoui, a surviving staffer at Charlie Hebdo magazine who worked on the new issue, said the cover was a call to forgive the terrorists who murdered her colleagues last week.  She also said she did not feel hate towards the brothers Kouachi, despite their deadly attack , and urged Muslims to accept humour.

“We don’t feel any hate to them. We know that the struggle is not with them as people, but the struggle is with an ideology,” she told BBC Radio.

This cover is sure to become the best-selling issue ever of the magazine.  More importantly is strikes the perfect tone.


post massacre

Nothing Funny about Charlie Hebdo

Posted by Scott On January - 9 - 2015ADD COMMENTS

news_green-125x125Trying to make sense out of the senseless.

What kind of person murders cartoonists and editors?

Not Jewish Jihadists.

Not Buddhist Extremists.

Not Hindu Radicals.

Not Methodist Militants.

Not the Morman Tabernacle Choir Terrorists.

These are not terms with which we are familiar. Let’s not forget the be-headings of journalists and aid workers too.  Or 9-11.  Or the Boston Marathon Bombing. The attack of Parliament Hill.

Charlie Hebdo is an equal opportunity offender of religions.  Unfortunately, their freedom of speech was not free…they paid the ultimate price.

The gruesome mass murder of our colleagues in print is an attack on all of us in the publishing business, as it strikes at the heart of one of our most core and cherished values…freedom of speech.

The brave, and prophetic quote by Charlie Hebdo Editor Stephaine Charbonnier, “I’d rather die standing then spend my life on my knees,” is a painful reminder that sadly in the 21st century we live in a world where satire can cost you your life. No one is laughing now.

And how sad that in France, the birthplace of Voltaire, who said, “I do not agree with what you say, but I’ll defend your right to say it,” such an atrocity has taken place.

Not affraidcharlie


Brutal Murders at Paris Magazine Charlie Hebdo

Posted by Scott On January - 7 - 2015ADD COMMENTS

news_green-125x125Many of you may recall a post I made regarding the French satirical weekly magazine Charlie Hebdo, when they published quite a controversial cover.  This decision, sadly, has now resulted in the brutal murders of 12 people at the magazine, according to many news reports.  At the time, According to a report by CNN, Parisian newsstand kiosks sold out of the magazine almost instantly.


The magazine’s editor, and a fomer cartoonist named Stephane Charbonnier, denied he was being deliberately provocative at a delicate time, according to a report by SkyNews.

“The freedom of the press, is that a provocation?” he said. “I’m not asking strict Muslims to read Charlie Hebdo, just like I wouldn’t go to a mosque to listen to speeches that go against everything I believe.”

The French satirical magazine’s offices were firebombed in the past (November 2011) when they published another controversial cover.




Dinos Rule

Posted by Scott On December - 29 - 2014ADD COMMENTS

cover_of_the_week-125x125National Geographic magazine continues to impress with SIPS that are premium priced.

The book is over-sized (10 3/4 X 8 1/2) and retails for $17.99 in Canada.

(Bipad 10096 #47)



Azure Houses 2015

Posted by Scott On December - 22 - 2014ADD COMMENTS

cover_of_the_week-125x125The January 2015 issue of Azure arrived just in time for Christmas.  The annual Houses issue is always delicious.

Sofiola Papadhimitri, Azure’s Circulation Director says:  “AZURE’s Annual Houses Issue features five spectacular residences, from a historic Canadian home in Vancouver to a timeless Portuguese casa. Plus: Frank Gehry’s fashionable foundation for LVMH, showstoppers from London Design Week and Cersaie in Bologna, and the best in dining furniture and wireless speakers.”

“This is AZURE’s best selling issue of the year, year after year featuring a contemporary house on the cover. This year we opted for a minimalist design, a residence that simply keeps with the traditional house shape, very symbolic and simple. The cover line was treated in bright gradient color, set against a starry sky, in large font to catch the eye. The idea is to trigger curiosity. The interior of the house is brightly illuminated, inviting you to take a peak inside.”

The Art Director is Karen Simpson.

Jan 2015 (Small)




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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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