Covers Sell

Covers Sell

Fashion Cover Rocks

Posted by admin On July - 3 - 2013

 The August 2013 issue of Fashion taps into a young, fun, celebrity vibe.  Extremely well executed cover.

“Demi is in such a great place in her life right now – her most recent album debuted at #1 and her single Heart Attack has gone platinum. Her confidence radiates off the page. Even though she doesn’t have a standard “toothy” cover smile, there is an authenticity in her expression that connected with our cover team, and we felt would connect with readers too. We knew the patterned dress was going to be a challenge for cover lines but we didn’t care. The “busy” dress against the green background and pink and aqua type are stylish and vibrant.  As for the cover lines – everyone could use a new pair of jeans, no? So that was an easy choice for a main sell with the bullets highlighting celebs and value,” says Bernadette Morra, Editor-in-chief.

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Song for cover viewing: http://www.youtube.com/watch?v=AByfaYcOm4A

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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