Covers Sell

Covers Sell

Bewitched, Bothered and Bewildered

Posted by admin On June - 24 - 2013

The July 2013 issue of Town & Country magazine is hard to miss on newsstands.

This stunning black & white image, which is brightened up with neon electric cover lines, in big bold type, is the perfect blend of iconic past blended with modern design and newsstand focused use of the left hand real estate.

“Lauren Hutton is considered by many to be the original American beauty. She set into motion an obsession with a love for the gap-toothed smile and her natural beauty covered more magazines, starred in more campaigns and captured the hearts of more woman around the world than we could ever count. The magazine actually took a step back in time and used a vintage shot of Lauren Hutton, from 1968, to decorate the cover. It’s a never-before-seen image that truly captures Hutton in a beautiful moment. Looking within the magazine, Lauren Hutton is photographed in present day and over 40 years later, she’s just as stunning and still a fashion icon if ever there were one…”, says their web site.  It’s hard to disagree. 

Here’s a tune for cover viewing:   http://www.youtube.com/watch?v=Njj34LG2f4k

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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