Covers Sell

Covers Sell

Bewitched, Bothered and Bewildered

Posted by admin On June - 24 - 2013

The July 2013 issue of Town & Country magazine is hard to miss on newsstands.

This stunning black & white image, which is brightened up with neon electric cover lines, in big bold type, is the perfect blend of iconic past blended with modern design and newsstand focused use of the left hand real estate.

“Lauren Hutton is considered by many to be the original American beauty. She set into motion an obsession with a love for the gap-toothed smile and her natural beauty covered more magazines, starred in more campaigns and captured the hearts of more woman around the world than we could ever count. The magazine actually took a step back in time and used a vintage shot of Lauren Hutton, from 1968, to decorate the cover. It’s a never-before-seen image that truly captures Hutton in a beautiful moment. Looking within the magazine, Lauren Hutton is photographed in present day and over 40 years later, she’s just as stunning and still a fashion icon if ever there were one…”, says their web site.  It’s hard to disagree. 

Here’s a tune for cover viewing:   http://www.youtube.com/watch?v=Njj34LG2f4k

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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