Covers Sell

Covers Sell

NOW “References” Bloomberg

Posted by admin On May - 24 - 2013

In what appears to be a never ending “referencing” of other art directors’ covers, the latest cover of NOW digs into the portfolio of the celebrated and award-winning Art Director Richard Turley at Bloomberg Businessweek.  Maybe they thought that since the cover dates all the way back to May 23rd 2011, that nobody would notice. It’s one thing to be inspired by the work of others, its quite another thing to “borrow” so regularly, with no attribution, and with virtually no originality whatsoever.  With such juicy material to work with, given the Mayor’s absurd predicament, you’d think that NOW could do a “made-in-Toronto” piece of creative.  I have an idea, let’s start a crowd source fundraising drive to buy NOW some original ideas.   That way NOW can be honest about their addiction to NY art directors’ portfolios.

Funny Video by John Stewart

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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