Covers Sell

Covers Sell

Gay Cover

Posted by admin On April - 30 - 2013

It seems like just yesterday that tennis star Martina Navratilova came out of the closet.  But in fact, it was a lifetime ago…1981..over thrity years have passed.

The latest issue of Sports Illustrated is creating quite a media feeding frenzy, for breaking the story of Jason Collins, the first athlete from one of North America’s big four professional sports (Basketball, Baseball, Football, Hockey) to declare his gender preference openly. 

It’s long over due.

Congratulation to Sports Illustrated for breaking the story. It’s great to see such a iconic magazine brand getting this exclusive game-changing story.

http://sportsillustrated.cnn.com/magazine/news/20130429/martina-navratilova-jason-collins-reaction/index.html

One Response to “Gay Cover”

  1. Elinor says:

    You are very right Scott – long overdue!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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