Covers Sell

Covers Sell

Gay Cover

Posted by admin On April - 30 - 2013

It seems like just yesterday that tennis star Martina Navratilova came out of the closet.  But in fact, it was a lifetime ago…1981..over thrity years have passed.

The latest issue of Sports Illustrated is creating quite a media feeding frenzy, for breaking the story of Jason Collins, the first athlete from one of North America’s big four professional sports (Basketball, Baseball, Football, Hockey) to declare his gender preference openly. 

It’s long over due.

Congratulation to Sports Illustrated for breaking the story. It’s great to see such a iconic magazine brand getting this exclusive game-changing story.

http://sportsillustrated.cnn.com/magazine/news/20130429/martina-navratilova-jason-collins-reaction/index.html

One Response to “Gay Cover”

  1. Elinor says:

    You are very right Scott – long overdue!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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