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Covers Sell

Pools 2013

Posted by admin On April - 16 - 2013

The 2013 issue of Pools, Spas & Patios is set to debut on May 13th.

Published by Kenilworth Media Inc., Pools, Spas & Patios is the only Canadian magazine targeted to the backyard leisure living market.

Editor Blair Adams says:

This annual magazine showcases the latest pool and spa designs and encourages readers to relax, retreat, and rejuvenate through the creation of a backyard oasis. Inside the 2013 edition, readers will find:

  • ‘Sensual Appeal’ profiles designed to offer inspiration by showcasing the backyards of those who took an ordinary space and turned it into an extraordinary one
  • An exclusive, step-by-step guide to selecting the pool that best meets their family’s needs
  • Eco-friendly pool care tips
  • Landscaping ideas for small spaces
  • Editor’s picks of the hottest pool, spa and backyard products
  • The ‘backyard service finder,’ Canada’s premier resource of pool and spa builders, retailers, service professionals, and landscapers
  • How to select a hot tub/swim spa
  • Expert advice on mastering the barbecue

Both beautiful and practical, this cover delivers many reasons to buy.  The magazine is being promoted aggressively with retailers such as:

  • Chapters
  • Shoppers Drug Mart
  • Home Depot
  • Loblaws
  • Lowes

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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