Covers Sell

Covers Sell

Bitter Pill

Posted by admin On April - 15 - 2013

The March 4th 2013 cover of TIME is noteworthy.  I just stumbled upon it and loved it.

It takes guts and talent to try and pull off a white on white cover. 

The subject matter matters on this cover…appealing bang on to the anxieties of greying boomers.

Clean and uncluttered.  Less is More.  Radical Clarity.  Yes. Yes and Yes!

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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