Covers Sell

Covers Sell

Soldier’s Life

Posted by admin On April - 9 - 2013

The May/Jun 2013 issue of Legion Magazine is scheduled to hit newsstands on May 6th.

This cover uses an illustration to do the heavy lifting…a big departure for Legion, who typically uses archival photographs for their covers.

  • Nice use of starburst
  • Good use of sky bar area
  • Strong type treatment
  • Uses left side cover ‘real estate’ effictively
  • Purple Pops
  • + Sign symbol for extra hooks
  • Soldier’s head overlaps logo and full bleed off top for 3D effect
  • Nice layering throughout

Click to enlarge Cover:

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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