Covers Sell

Covers Sell

CY West & East

Posted by admin On April - 9 - 2013

The April issue of Canadian Yachting features two very different cover treatments.  One is for the West and the other for the East.

Both feature sailing boats, but the settings are regionally appropriate.  Some cover lines are used on both versions, other sell lines are regionally focused.

In 2012, Canadian Yachting’s newsstand sales increased by 303%

This year, the cover price has been increased from $5.95 to $6.95 (up 17%) and the title’s frequency has been increased from 6 X a year to 8 X a year.

The Art Director is Petra Dueck.  West Coast Editor is Duart Snow.  Managing Editor Andy Adams.

Click on images to enlarge:

One Response to “CY West & East”

  1. Scott Bullock says:

    Hi John,

    The magazine was on Newsstands in 2011. It was handled by a Direct To Retail distributor in Canada, and was available at Chapters/Indigo, Presse Commerce, Book City, and other Specialty newsstands and book stores, for example. The magazine is now distributed by Coast to Coast, and has a much broader distribution. With more copies at more stores, the title has enjoyed remarkable growth. It helps that the magazine also had great success in attracting new advertisers, thus making the book thicker, and more room for quality editorial. Great covers by Petra helped too.

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Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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