Covers Sell

Covers Sell

Is Bigger Better?

Posted by Scott On April - 8 - 2013
The March 2013 issue of Canadian Real Estate Wealth has a main cover line that employs the largest type the magazine has ever used in over six years of publishing.
 
Yet somehow, the cover retains a warmth, sophistication, and a sense of being clean and uncluttered.
 
Based on trending data, the issue also appears to be selling briskly.
 
Is bigger better?  You be the judge.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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