Covers Sell

Covers Sell

Is that Canada Goose?

Posted by Scott On February - 15 - 2013

The 2013 Sports Illustrated Swimsuit issue is hard to miss on newsstands this week.

For the second year in a row Kate Upton was choesn as the cover girl, and why not? 

Rule #30:  If it works, keep doing it

According to a story in the Globe & Mail, that coat she is wearing is a Canada Goose branded coat.  Perfect for those arctic conditions when wearing a bikini, right?

In case you missed last year’s cover taken in a decidely warmer climate, here it is. 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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