Covers Sell

Covers Sell

Double Issue Tumble Cover Rocks!

Posted by Scott On November - 14 - 2012

The December 2012 issue of Chatelaine sure looks successful to me.   Super thick at 300+ pages, and look at them having fun with those covers!  Love it.

Elegant, sophisticated, packed with benefits and having fun too…these covers are sure to get fabulously merchandised by retailers who know a winner when they see one.

The “Special Double Issue “tumble” cover: One side features yuletide style and holiday health. Flip the issue over, and a second cover leads into a whole new edition on festive food and doable decor,” says the press release.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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