Covers Sell

Covers Sell


Posted by Scott On June - 20 - 2012

The Jul/Aug issue of Legion Magazine hits newsstands July 2nd, 2012.

This issue recaps one of the most intense battles in Canadian military history, as we approach the 70th Anniversary of Dieppe. 

 “Dieppe occupies a place of its own in the story of war, and the grim casualty figures must not class it as a failure…honour to the brave who fell.  Their sacrifice was not in vain,” Sir Winston Churchill

We “committed to the cover” by going very big with the type treatment.  Three additional hooks are neatly tucked underneath, and the use of yellow for the Vimy article helps the eye travel across the page.

The skybar treatment is also bold and calls out two other important articles in this issue, both of which are compelling reads. 

The issue is being promoted at LS Travel Airports.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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