Covers Sell

Covers Sell

Dieppe

Posted by Scott On June - 20 - 2012

The Jul/Aug issue of Legion Magazine hits newsstands July 2nd, 2012.

This issue recaps one of the most intense battles in Canadian military history, as we approach the 70th Anniversary of Dieppe. 

 “Dieppe occupies a place of its own in the story of war, and the grim casualty figures must not class it as a failure…honour to the brave who fell.  Their sacrifice was not in vain,” Sir Winston Churchill

We “committed to the cover” by going very big with the type treatment.  Three additional hooks are neatly tucked underneath, and the use of yellow for the Vimy article helps the eye travel across the page.

The skybar treatment is also bold and calls out two other important articles in this issue, both of which are compelling reads. 

The issue is being promoted at LS Travel Airports.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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