Covers Sell

Covers Sell

GardenMaking Video helps Sell SIP!

Posted by Scott On May - 29 - 2012

Check out the new video, produced by GardenMaking magazine, featuring editor Beckie Fox, as she talks about Container Gardening.

It’s a great example of how pulbishers are using social media to help drive single copy sales of high value vertical content (SIPs), which have a longer shelf life and a high cover price ($9.99).

http://www.gardenmaking.com/video/container-gardening-primer/

One Response to “GardenMaking Video helps Sell SIP!”

  1. Matt says:

    The video is nice. I think it should be first thing you see when you arrive at the page instead of having to scroll down to find it.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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