Covers Sell

Covers Sell

Time Cover Ignites the Twitter-Sphere

Posted by Scott On May - 10 - 2012

The May 21, 2012 issue of  Time magazine is causing quite a stir.

http://www.politico.com/blogs/media/2012/05/time-magazines-provocative-new-cover-123059.html

As we know, the bible thumpers and moral majority crusaders south of the border can really get agitated about breasts. Then throw in the fact that the kid who is breast feeding (something all politically correct types and health care advocates support), is more teenager than toddler, and bam, you’ve got the nitro effect that can create a firestorm of chitter chatter, outrage, and free publicity.  And probably help sell a lot of magazines!

Rule #6  Be Controversial and Collectible

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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