Covers Sell

Covers Sell

Time Cover Ignites the Twitter-Sphere

Posted by Scott On May - 10 - 2012

The May 21, 2012 issue of  Time magazine is causing quite a stir.

http://www.politico.com/blogs/media/2012/05/time-magazines-provocative-new-cover-123059.html

As we know, the bible thumpers and moral majority crusaders south of the border can really get agitated about breasts. Then throw in the fact that the kid who is breast feeding (something all politically correct types and health care advocates support), is more teenager than toddler, and bam, you’ve got the nitro effect that can create a firestorm of chitter chatter, outrage, and free publicity.  And probably help sell a lot of magazines!

Rule #6  Be Controversial and Collectible

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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