Covers Sell

Covers Sell

Civil War

Posted by Scott On May - 10 - 2012

National Geographic’s May 2012 issue looks like a winner.

Americans remain fascinated by this defining moment, the moral issues, the economic issues, the political heroes, the generals, the horrific loss of life, that helped shape the nation.

National Geographic’s covers are of such a consistently high calibre artistically, so when combined with a cover feature that expands their market (Rule #2:  Subject Matter Matters), success at the newsstand is practically guaranteed.  Love the Koala cover inset, the free poster, and the two additional hooks at the “floor bar”.  Look for sales to jump.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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