Covers Sell

Covers Sell

Cottage Life Launches 1st SIP

Posted by Scott On May - 1 - 2012

To Celebrate their 25th Anniversay, the editors of Cottage Life have selected the magazine’s best BBQ recipies for their first ever Special Interest Publication (SIP), which debuts today on newsstands.  Cover price is $11.95 vs. the regular $5.95 price for Cottage Life.

The magazine is 124 pages thick.

According to Nancy Parker, Circulation Manager, “We felt with the Cottage Life brand being so strong, and it being our 25th Anniversary this year, it was the perfect time to publish this special collector’s cookbook.  There are over 200 recipies from the editors and contributors of Cottage Life, and we are thrilled with how it looks.”

Look for promotions at fine retailers such as:

  • Chapters
  • Loblaws
  • Lowes
  • Shoppers Drug Mart
  • Walmart
  • Gateway

The cover is indeed mouth-wateringly delicious.  Smart handling of the branding, letting SUMMER GRILLING take the lead.  Smat use of left-hand real estate, bold use of big number to quantify value proposition,  good use of devices such as starburst and cover slash, and nice use of red to help draw the eye down the page.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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