Covers Sell

Covers Sell

River Shiver

Posted by Scott On April - 24 - 2012

Fresh off the press, the new issue of 4WDrive is set to hit newsstand May 7th.  It’s the third issue since art director Cassandra Redding re-designed the logo and cover template.

  • The main image is agressive and full of high throttle energy, could make your toes curl
  • The Sky Bar area works hard to push a key selling feature
  • The 3 additional supporting hooks beneath the main feature use color to help the eye travel across and down the page
  • UPC tucked away neatly in the lower right (Baltic Avenue) corner

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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