Covers Sell

Covers Sell

War Declared!

Posted by Scott On April - 24 - 2012

The May/Jun 2012 issue of LEGION is ready to do battle at Canada’s newsstands.

The cover story continues the magazine’s on-going coverage of the Bicentennial of the War of 1812 (note the large starburst in the upper right corner).

We’ve discovered that our newsstand buyers respond favorably to images of ships, and this war ship illustration is heading straight at you (note the way the sail cuts into the skybar, overlaps with the sub head and the black frame on the right edge, to create a 3-d effect).

Good use of the valuable left hand side real estate, starting with Killer U Boats in the St. Lawrence, all the way down the page.  Bold type treatment and vibrant yellow alternating with white, helps draw the eye down the page.  The red + symbol  echoes the Union Jack flags, and offers balance to the starburst, from corner to corner of this vibrant cover.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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