Covers Sell

Covers Sell


Posted by Scott On April - 5 - 2012

GardenMaking debuts their first ever SIP…focused on Container Gardening.

The vertical retails for $9.99…up from the normal $5.95 price.  On sale April 9th.  Look for special displays at Loblaws, Home Depot, and other fine retailers.

The asterisk symbol helps draw attention to the skybar area.  The ribbon technique also brings the eye to other important benefits.  But the cover keeps it simple and lets the gorgeous image and the primary selling feature do the heavy lifting.

Based on the postive reaction by consumers at the Canada Blooms show, sales of this special should be brisk.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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