Covers Sell

Covers Sell

Now that has Style

Posted by Scott On April - 1 - 2012

The May 2012 issue of Style at Home is set to hit newsstands.

This cover hits all the right notes.  The bright white background makes the logo jump.  The starburst too.  Great use of numbrs to quantify the benefits.  Warm, inviting, casual and elegant.  Great use of the real estate.  One can just imagine a goddess walking into the picture, sitting down with a glass of wine, and sprawling out on the couch to enjoy the fire.  Visaully stunning and evocatove cover.

Editor Erin McLaughlin, has this to say:  “The Style at Home May cover focuses on one of décor’s hottest trends: creating inviting living room spaces outdoors. The cover line messaging is simple with an overall connection with readers to “Make it Fresh” and then giving them the service message of how to create more living space by using your outdoor space. Of course, everyone wants to have more living space! From a visual perspective, the image has a strong focal point – the cozy outdoor fireplace – and the angle of the shot leads readers right into the space. The outdoor space chosen, which belongs to Top Chef Canada judge Shereen Koules, is aspirational but has enough accessible décor ideas,  including “hanging mirrors outdoors,” and using curtains to close off an outdoor porch, that it appeals to everyone. The Style at Home logo, which is in kelly green, ties in with the green bottles on the table.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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