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Covers Sell

Jann Bares It for Zoomer

Posted by Scott On March - 19 - 2012

Zoomer Magazine’s April 2012 issue is arguably the most daring/risky cover they have attempted since launch.

“In the issue Jann Arden tells it like it is on turning fifty (50), amping up her humorous damn-the-torpedoes honesty.  In a photograph taken by Bryan Adams, Jann Arden bares all for a centerfold,” says Kathryn Eves, Marketing and PR Manager for Zoomer.

Jann on why she chose to pose nude:

“It appealed to my sense of frustration with body image in mainstream beauty and fashion, something I have always been passionate about: the fact that most of us normal women are marginalized and set aside for not looking a certain way.  Doing a nude shot would make a huge statement.  So, for the first time and perhaps the last, I took my duds off.  Scared?  Yes, but somehow relieved to be able to say, “Hey, women of the planet Earth.  Love thyself right now.  Don’t wait until it’s too late!”

Kudos for risk taking!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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