Covers Sell

Covers Sell

Jann Bares It for Zoomer

Posted by Scott On March - 19 - 2012

Zoomer Magazine’s April 2012 issue is arguably the most daring/risky cover they have attempted since launch.

“In the issue Jann Arden tells it like it is on turning fifty (50), amping up her humorous damn-the-torpedoes honesty.  In a photograph taken by Bryan Adams, Jann Arden bares all for a centerfold,” says Kathryn Eves, Marketing and PR Manager for Zoomer.

Jann on why she chose to pose nude:

“It appealed to my sense of frustration with body image in mainstream beauty and fashion, something I have always been passionate about: the fact that most of us normal women are marginalized and set aside for not looking a certain way.  Doing a nude shot would make a huge statement.  So, for the first time and perhaps the last, I took my duds off.  Scared?  Yes, but somehow relieved to be able to say, “Hey, women of the planet Earth.  Love thyself right now.  Don’t wait until it’s too late!”

Kudos for risk taking!

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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