Covers Sell

Covers Sell

Jessica does Demi Moore Re-Do

Posted by Scott On March - 8 - 2012

The March issue of Elle (U.S.) features a “re-do” with Jessica Simpson, pregnant and nude, riffing on the classic Vanity Fair cover shot by legendary photographer Annie Leibovitz, which featured Demi Moore, pregant and nude.

The Vanity Fair cover sold gonzo numbers. 

See post here: http://www.coverssell.com/?p=1364

I doubt the “re-do” will replicate the sales numbers of the original, but will probably help lift sales over the current averages.

Of course, there have been other pregnant celebrity covers that have tried this idea too…

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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