Covers Sell

Covers Sell

Obama and Lincoln (American Icons)

Posted by Scott On February - 26 - 2012

Two fabulous covers from Atlantic Monthly are now on newsstands.

The March 2012 issue features a tight, close-up portrait of President Obama. 

The second cover is a special interest publication, featuring a tight, close-up portrait of President Lincoln, the 16th President.

Both covers are classic in their simplicity and power.

And both I suspect will outperform when the sales are added up.

Obama explained offers an analysis of the 44th president, with a view to history. The skybar also highlights a story by Canadian Christopher Hitchens who, sadly, passed away recently.

The CIVIL WAR SIP offers:   “On the 150th anniversary of the Civil War, we present this commemorative issue featuring Atlantic stories by Mark Twain, Henry James, Harriet Beecher Stowe, Frederick Douglass, Nathaniel Hawthorne, Louisa May Alcott, and many more.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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