Covers Sell

Covers Sell

12 Perfect Peonies

Posted by Scott On February - 13 - 2012

The Spring 2012 issue of GardenMaking is set to hit newsstands on February 27th.

The cover is my favourite spring cover, since we launched in Spring of 2010.

The flower is the celebrity star.  The strong use of 12, the hot-pink starburst, the elegant sky bar treatment, all work in harmony…packing in a total of 11 hooks to gain the consumer’s attention.  This 80-page issue is jammed with gorgeous pictures and benefit-oriented advice for gardeners of all skill levels.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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