Covers Sell

Covers Sell

12 Perfect Peonies

Posted by Scott On February - 13 - 2012

The Spring 2012 issue of GardenMaking is set to hit newsstands on February 27th.

The cover is my favourite spring cover, since we launched in Spring of 2010.

The flower is the celebrity star.  The strong use of 12, the hot-pink starburst, the elegant sky bar treatment, all work in harmony…packing in a total of 11 hooks to gain the consumer’s attention.  This 80-page issue is jammed with gorgeous pictures and benefit-oriented advice for gardeners of all skill levels.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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