Covers Sell

Covers Sell

Great Canadian Covers 2011 (Business)

Posted by Scott On February - 3 - 2012

The Sep/Oct 2011 issue of MoneySense magazine paid a big dividend at the newsstand.

This issue sold 40% better than the same issue last year, and efficiency improved by over 11pts…double bonus!  A clean white background, bold type treatment, strong skybar approach, and a custom gate-fold cover that opened right down the middle are all praiseworthy.

The July 18th 2011 issue of Canadian Business proves that having fun with your cover can pay off too.

This issue sold 34% better than the same issue last year.  Again, a bright white cover and strong type treatment are noteworthy.  Most importantly, admist all the doom in gloom, Canadian Business opted to provide a fun, positive spin on how to invest and “Retire Happy.”

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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