This issue sold 40% better than the same issue last year, and efficiency improved by over 11pts…double bonus! A clean white background, bold type treatment, strong skybar approach, and a custom gate-fold cover that opened right down the middle are all praiseworthy.
The July 18th 2011 issue of Canadian Business proves that having fun with your cover can pay off too.
This issue sold 34% better than the same issue last year. Again, a bright white cover and strong type treatment are noteworthy. Most importantly, admist all the doom in gloom, Canadian Business opted to provide a fun, positive spin on how to invest and “Retire Happy.”
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