Covers Sell

Covers Sell

Great Canadian Covers 2011 (Hobby)

Posted by Scott On February - 2 - 2012

The Apr/May issue of Canadian Woodworking cut through the clutter on newsstands.

This issue was their top seller in 2011, and it outsold the same issue from prior year by 120%.

Great use of the skybar area.  Smart use of the left-hand real estate.  But most importantly, the subject matter of working in a SMALL SHOP resonated with their audience.  Loaded with practical advice, this benefit-oriented  ” themed”  issue is a winner.

The Nov/Dec 2011 issue of SkyNews magazine, while not yet final, is poised to be their best-selling issue ever!  And by a wide margin…50% better than their previous best.  The issue is forecast  to outsell last year’s Nov/Dec issue by 238%.   See more from Cover of The Weekhttp://www.coverssell.com/?p=4131

Proving that black covers can sell, this issue used bold type to signal to readers “pay attention, something special here.”  Offering the FREE Full-Size Astronomy Calendar was a nice bonus too.

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One Response to “Great Canadian Covers 2011 (Hobby)”

  1. Appreciate this post. I am a total lover of woodworking/home improvement related topics and save most of the info I can find on it. Your The Best

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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