Covers Sell

Covers Sell

Great Canadian Covers 2011 (Fitness)

Posted by Scott On February - 1 - 2012

Inside Fitness magazine’s Jun/Jul 2011 issue was a record breaker.

Sales increased 85% over the same time slot last year.  Georges St. Peierre is to Inside Fitness as Johnny Depp is to Esquire.  Great use of the left-hand real estate.  Their “biggest issue ever!” editorially translated into their biggest sale ever at newsstands!

The Mar/Apr 2011 issue of Canadian Running was the second-best seller ever in their history.

This cover sold 74% over the same time slot from the previous year.  Fabulous use of the sky bar area.  Bright white cover.  Lots of benefit-oriented selling hooks.  But most importantly, the Half Marathon subject matter clearly connected with their audience.  Packed with service journalisim and expert advice, this issue was a winner.

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One Response to “Great Canadian Covers 2011 (Fitness)”

  1. Sharon says:

    Duh, Lete me think……ripped versus soft and pretty. i think you know how I voted! Sharon xo
    Go Sandra

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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