Covers Sell

Covers Sell

Apple Sells

Posted by Scott On January - 24 - 2012

Apple reported their 4th Quarter Earnings at the end of the bell today, and they are simply eye-popping results.

The company sold 37 million iPhones in the latest quarter, well ahead of the consensus forecast and more than double from a year ago. Apple also sold 15.4 million iPads, more than double from one year ago.

Apple posted earnings of $13.1 billion, or $13.87 a share, up from $6 billion, or $6.43 a share. Revenue surged 73% to $46.33 billion. About 58% of revenue came from international sales.

The stock is surging in after-hours trading, recently up more than 8% at $455, which would by far set a new record.

Also reported, by Pew Research Center, the percentage of U.S. adults owning tablets jumped from 10% to 19% from mid December to early January,  and E-reader ownership saw the same increase. Nearly one-third of those with college degrees now own tablets.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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