Covers Sell

Covers Sell

Back Issues Selling On Tablets

Posted by Scott On January - 19 - 2012

According to Atlantic Monthly blogger Megan Garber http://www.theatlantic.com/technology/archive/2012/01/tablet-as-time-machine-old-magazine-issues-are-finding-new-life-on-the-ipad/251253/ back issues are selling like hot cakes.

Hearst Magazines reports that 30% of single copies sold on tablets are back issues, as opposed to the newly released issues.

Popular Science reports 40% of single copies sold are back issues.

Popular Photography reports that 41% of single copies sold are back issues.

The Canadian photography magazine Photo Life is now available on the Apple platform too.

http://itunes.apple.com/app/photo-life-magazine/id494578583?mt=8

This is certainly welcome news for publishers who can extract extra value from their archives.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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