Covers Sell

Covers Sell

Now That is Cold

Posted by Scott On January - 12 - 2012

The latest cover creation from the folks at The Grid sure got my attention. 

It seems to me that The Grid’s covers are looking less-and-less like a newspaper and more-and-more like a magazine…with an edge and with lots of attitude. 

“Our goal is always to be a bit surprising. In this case, we wanted to capture the lengths smokers will go to in deep winter to hack a butt. The weather hasn’t co-operated, but still, you can connect with the image at a pretty visceral level,” says Laas Turnbull, Publisher and Editor-In-Chief. 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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