Covers Sell

Covers Sell

Now That is Cold

Posted by Scott On January - 12 - 2012

The latest cover creation from the folks at The Grid sure got my attention. 

It seems to me that The Grid’s covers are looking less-and-less like a newspaper and more-and-more like a magazine…with an edge and with lots of attitude. 

“Our goal is always to be a bit surprising. In this case, we wanted to capture the lengths smokers will go to in deep winter to hack a butt. The weather hasn’t co-operated, but still, you can connect with the image at a pretty visceral level,” says Laas Turnbull, Publisher and Editor-In-Chief. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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