Covers Sell

Covers Sell

Sexy CB Cover Sells

Posted by Scott On December - 31 - 2011

The sexy September 27th, 2010 cover of Canadian Business that proclaimed that “Sex Isn’t Selling” actually sold well.  See original Cover of the Week post here:

This issue sold 24% more copies than the same issue in the same time slot in 2009; and 14% better than the same issue in 2008.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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