Covers Sell

Covers Sell

1% Solution

Posted by Scott On December - 22 - 2011

Art Director John Montgomery  has created another timely masterpiece for Canadian Business. 

This cover delivers on so many levels, it certainly will be hard to miss on the newsstands.  This year-end special issue is relentlessly focused on both its core audience, and in expanding its reach to broaden the sales potential.  It promises both a provocative read, an informative read, and an entertaining read.

Look for sales on this one to spike.

Great use of Skybar area

Fabulous Starburst

Bold Type Treatment

Clean & Uncluttered

Fun

Timely

Silver Border Signals Special

Great attention to the Details

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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