Covers Sell

Covers Sell

100th Issue of SkyNews

Posted by Scott On October - 25 - 2011

The Nov/Dec 2011 issue of SkyNews magazine is a celebration of a major milestone for the outstanding Canadian astronomy magazine.

This issue includes a FREE Wall Calendar premium, which is flagged boldly in the “skybar” above the logo.

The bold type treatment leaves no doubt that this is indeed a “collectors issue”.

Celebrating an important milestone by giving readers the “biggest issue” ever will also result in big newsstands sales too.  Thickness matters.

The issue is hard to miss at Chapters, where it has received outstanding display.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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