Covers Sell

Covers Sell

Victoria Cross

Posted by Scott On October - 14 - 2011

The November/December issue of Legion Magazine is set to hit newsstands on October 31st, 2011.

Recent winners at the Canadian Newsstand Awards, for their WW1 Special Interest Publication (see bronze medallion on this cover), the latest issue pays tribute to the most revered military honour in Canada…The Victoria Cross.

The sky bar area flags the free poster that readers will get as a bonus inside.

The layered and textured approach art director Jason Duprau has brought to the cover, working with both a vintage photograph and an image of the medal popping off a rich burgundy background, creates depth and warmth.

The + sign that references the other 3 major hooks offered in this issue lends a sense of balance that mirrors the cross itself.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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