Covers Sell

Covers Sell

Tribute Issue

Posted by Scott On September - 5 - 2011

The September 12th, 2011 issue of Maclean’s is the Cover of the Week.  It’s a Special Tribute issue to Jack Layton.  The cover is beautiful.

State funerals are normally reserved for Governors General and Prime Ministers.  Special tribute covers are often reserved for the likes of Trudeau or Princess Di here in Canada, or JFK or Elvis in the U.S.  Yet Maclean’s chose to honour the tragic demise of the NDP leader, who was cruelly claimed much too soon by cancer.  It is the right thing to do.  The granting of the state funeral and the fabulous cover treatment by Maclean’s, demonstrate a generosity of spirit and goodwill and decency.

After all, back on May 9th, 2011, Maclean’s had some good sport with this Jack Layton cover.

See blog post here: http://www.coverssell.com/?p=3474

Once sales results are final, we will report back on which Jack Layton cover sold more copies.  They are both excellent eamples of the old rule, “timing is everything.”

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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