Covers Sell

Covers Sell

Long Live the Launch Party

Posted by Scott On May - 13 - 2011

Eye is Dead.  Long Live The Grid.

On Wednesday, May 11th, The Grid was launched.   It was a classic launch party at Queen and Bathurst, in the old Burroughes Building, complete with a line-up to get in, by invitation only.  The 6th floor warehouse style space was packed to bursting with trend-setters, eagerly consuming mixed drinks from a seemingly endless set of serving stations, all offering something uinique to get the buzz going fast.   Not to worry the MADD crowd, Zip Car was on hand as a valued sponsor, offering free rides home.

It was so refreshing to see the energy of the crowd, eager to particpate in the launch of The Grid, whose bold new graphic design puts NOW to shame, and appears to be aimed in equal measure at Toronto Life, or shall I say advertisers eager to reach the restaurant-going, high end beverage consuming, nightlife-loving, upwardly mobile urban sophisticates.

“We feel like there’s a need for a city magazine that’s accessible and focused on the needs of people in their 20s and 30s,” says Laas Turnbull, the publisher and editor-in-chief. “Our goal is twofold: completely separate ourselves from NOW in terms of positioning; and fill a gap that’s existed in this marketplace, well… pretty much forever.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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