Covers Sell

Covers Sell

Best defense is a good offense

Posted by Scott On April - 20 - 2011

NOW magazine has asked the integrity commisioner to investigate Rob Ford’s office “overstepping”, according the the Toronto Star.  At issue is whether a code of conduct has been violated.

http://www.thestar.com/news/canada/article/977067–now-files-integrity-complaint-against-ford

This should be interesting.

The PR Bonanza continues…these guys are the masters!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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