Covers Sell

Covers Sell

Creative Cover

Posted by Scott On March - 7 - 2011

Received the premier issue of Canadian Magazines today, and if you didn’t get a copy, I’d get busy trying to get one if I were you. The interactive die-cut window & wheel device is fabulous…and serves to demonstrate just how creative print can be. The cover stock and interior stock are first rate, the magazine is perfect bound, and the inside design is knock out stuff too. Particularly love the “torn” bind-in that talks up how “magazines work”….brilliant stuff. If this doesn’t make you proud to be in the magazine business, you must be too busy playing with your blackberry.  Congratulations to all involved.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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